What: The Great British Beer Festival – Trade Day
When: Tuesday, 2 August from 12-5 pm
Where: Olympia London, Hammersmith Rd, London W14 8UX
Press Pass Accreditation: https://gbbf.org.uk/tickets/
The Great British Beer Festival Trade Day is where the British beer and pubs industry meet. Over the course of the festival CAMRA will be issuing several announcements relating to the beer and pub trade. Attending the trade session allows you on-the-ground access to interview CAMRA spokespeople, brewers, pub owners and other trade professionals about these headline stories.
This year press will be asked to enter the festival via the Pillar Hall entrance (see map).
Please make sure to fill out your press accreditation in advance to ensure a smooth check in at the door by visiting https://gbbf.org.uk/tickets/
For any media interviews or requests in advance, please contact press@camra.org.uk. You can also contact the press team on the day at 01727 337863.
We will also send round a media planning email closer to the date with press angles throughout the week. You will be able to access all PRs, images and digital assets here: https://www.dropbox.com/sh/
SCHEDULE OF EVENTS
1-2 pm: World’s Greatest Beers book launch
Location: Tasting Room
Meet the authors of CAMRA’s latest title, World’s Greatest Beers – which features 250 of the best beers from around the world. Sample some brews from the book and speak to the authors about featured beers available at the festival. This is a great opportunity to feature the book ahead of International Beer Day (5 August)! Attending authors will include Pete Brown, Lotte Peplow, Emma Inch, Roger Protz, Claire Bullen and Jonny Garrett.
To find out more, visit: https://camra.org.uk/
2-3 pm: Rugby competition kicks off with ex-rugby player Tom May
Location: VIP Zone
Ex-rugby union player Tom May and Pro14 player Greg Bateman (People’s Captain) will be joined by representatives from the beer industry to discuss the relationship between rugby and beer. The Q&A will kick off a week-long competition at the festival which will give visitors the chance to win £3,000 worth of sports travel vouchers which can be used towards any rugby travel packages including the Six Nations and official travel packages to Rugby World Cup France 2023 – complete with hotels, flights, transfers, and inclusions. Provided through MSG Tours, visitors simply need to look out for the unique GBBF codes scattered across the festival floor and enter the competition here: https://gbbf.org.uk/luckydraw/
4-4:30 pm: Winners of CAMRA’s homebrew competition are announced
Location: Stage
New to this year is the launch of the very first CAMRA homebrew competition, which will see entries from across 11 different CAMRA approved beer styles, alongside a special category for homebrewers to try their hand at the ‘Thank Brew’ recipe developed by Fergus Fitzgerald of Adnams to mark the Queen’s Platinum Jubilee in June, which CAMRA has supported as part of its Summer of Pub campaign.
Head to the centre stage to discover the brewers of tomorrow with the announcement of the gold, silver, and bronze winners. Representatives from Thank Brew and Adnams will be announcing the winner of the ‘Thank Brew’ category and share an update on money raised and pints poured over the Jubilee Weekend. To find out more visit: https://gbbf.org.uk/homebrew-
Please note that the Champion Beer of Britain announcement will not take place this year. This is due to COVID-19 restrictions which saw the closure of most beer festivals last year, where we usually run the regional Champion Beer of Britain judging sessions. The competition will resume as usual in 2023.
All Day: Discovery Bar Tasting Programme
Location: Discovery Bar
12-5 pm – Unlock hidden flavours in malts and hops with Brett Ellis of Wild Beer Co
6-9 pm – Discover session and traditional craft cider in kegs and why your local should have them on the bar with Gabe Cook and the Real Al Co
Find out more here: https://gbbf.org.uk/whats-on/
We look forward to seeing you at this year’s festival!
Cheers,
The CAMRA Press Team
ENDS
CAMRA, the Campaign for Real Ale, is a not-for-profit consumer group with over 160,000 members that has been operating since 1971. Our vision is to have quality real ale and thriving pubs in every community.
Press release from CAMRA
Media Contact:
CAMRA Press Office:
press@camra.org.uk
01727 337863