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19th January 2023

Jolly Good Beer to join Hedges and Fardel group of companies

Jolly Good Beer has secured investment from the owners of chilled logistics operators Fardel Shipping Limited and Hedges Chilled Distribution Limited which will see their services brought together to expand JGB’s existing chilled wholesale distribution platform.

Upwell, Norfolk, Jan. 18th 2023 — Since our beginnings in Spring of 2014, Jolly Good Beer has worked hard to serve the UK Craft Beer sector with the delivery of great beer in great condition. Dedicating ourselves to creating and maintaining a chilled wholesale distribution platform that is responsive to the needs of our suppliers and customers alike.

The hospitality sector and its supply-chain have been weathering a perfect storm through the pandemic and now the challenges of the current economic conditions. We are proud to have made it through these tough times and are pleased to announce that Jolly Good Beer has secured investment from Ciaron Reynolds and Paul Jackson, owners of chilled logistics operators Fardel Shipping Limited and Hedges Chilled Distribution Limited.

Jolly Good Beer will continue to provide its wholesale services for beer and associated products, which will now be bolstered by Hedges Chilled Distribution network, Chilled Bonded Warehousing, E-Commerce Solutions and Chilled Consolidation Shipping links between the UK and EU operated by Fardel Shipping Limited.

”We’ve enjoyed working with Fardel and Hedges in the past and know they provide excellent chilled logistics services. This is a highly complimentary joining of forces, combining their resources and service model with our direct to trade wholesale network. Beyond significantly stabilising JGB after three years of difficult times this partnership gives us access to a wealth of capabilities that will allow us to expand coverage, range, and services to better serve brewers and trade customers.” Yvan Seth – Jolly Good Beer

“We are delighted to bring Jolly Good Beer into our group of companies. Jolly Good Beer provides an excellent quality of service for its customers, many of whom we also work with on a daily basis. Yvan and his team share our recognition that good logistics are important to good product condition. There are many synergies between our companies that we will combine to establish a wider distribution network that our customers can rely upon for many years to come.” Ciaron Reynolds – Managing Director Fardel Shipping Ltd / Hedges Chilled Distribution Ltd.


For more information contact:

Yvan Seth – 07473910735 –

Ciaron Reynolds – 07760778401 –


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About Jolly Good Beer

Jolly Good Beer based in Upwell, Norfolk was founded by Yvan Seth in 2014 to help brewers he knew sell great beer to pubs he knew. From those early beginnings with a second hand transit van and a refrigerated shipping container in Cambridgeshire the business grew, expanding to its current 4000ft2 facility in Upwell, Norfolk with 14 local and remote staff looking after customers across half of England buying beers from over 40 independent breweries. Jolly Good Beer now operates a fleet of 5 chilled vehicles, including 2 HGVs – with a Kent delivery hub servicing London and surrounds. From transit through to dispense the core of Jolly Good Beer has always been about preserving the quality of a fantastic product.

Twitter: @JollyGoodBeer

Instagram: @JollyGoodBeer

Facebook: /JollyGoodBeer

About Fardel / Hedges

Fardel Shipping Limited based in Grimsby, Lincolnshire was established in 2009 by Ciaron Reynolds and Paul Jackson specialising in temperature-controlled logistics and Customs Clearance Services across a wide range of business sectors.

Hedges Chilled Distribution Limited was acquired by Ciaron and Paul in 2018. Hedges has grown further to now include Bonded Warehousing and E-commerce Solutions amongst its range of services to the Beverages sector.

Press release from Jolly Good Beer.

For more information contact:

Yvan Seth – 07473910735 –

Ciaron Reynolds – 07760778401 –