Managed pub and bar group TCG is updating its successful ‘big value’ King’s Feast menu later this month, with the addition of new dishes which reflect the latest casual dining trends. These include burritos, hot dogs and ribs, along with new burger varieties.
The new dishes are showcased in a refreshed King’s Feast promotional calendar: Monday is a Chicken Fest, Tuesday is now Mexican Night, offering a choice of burritos or chilli, Wednesday offers a Hot Dog or Burger and Thursday is Ribs Night. On each night, selected main courses are packaged with a related drink at a promotional price, or are offered with a free drink or dessert. The new events complement established successful promotions such as Fish & Chip Fryday
The King’s Feast promotions have been integral to the success of the concept, which was launched in 2011 to build food trade in wet-led community pubs. Nine sites now trade under the King’s Feast banner, offering a wide selection of popular dishes, served in generous portions at prices that represent outstanding value for money.
New menu items include: Standard and Chilli Hot Dogs; Chicken and Pulled Pork Burritos and Black & Blue and Pulled Pork burgers. A Half-Rack of Ribs is now available as an addition to all steaks for just £4.00 extra. Vegetarian options are also being extended with Quorn Pie and ‘Toad’ and a veggie Chilli. New desserts include a Sharing Doughnut Tower and Eton Mess Sundae. The separate kids menu has also been improved and now features new King’s Feast characters taking children on a journey to create their meal.
Nigel Wright, TCG chief operating officer, said, “The refreshed menu offers some interesting new dishes and flavours to excite our regular diners and appeal to new customers, while retaining the generous portions and excellent value for money that have been the cornerstone of the King’s Feast concept since launch.
“King’s Feast has proved to be a highly effective way of revitalising a number of our local and town centre pubs and we’re confident the new menu will help them to go from strength to strength over the coming months.”
Pivotal to the success of King’s Feast has been TCG’s skill at introducing it into wet-led pubs without detracting from their drinks trade or alienating long-term customers. At all King’s Feast pubs, food revenue has grown from below 10% of total sales to an average of 25% post-conversion to the format, alongside an uplift in wet sales as the pubs expand their customer base within the local community.
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Notes to editors:
- TCG operates a diverse estate of 69 managed pubs and bars nationwide.
- The business has a strong foothold in London, with high-profile sites such as the flagship Tattershall Castle floating bar and restaurant on the Embankment.
· The estate stretches across the country from Aberdeen to Newquay, and from Cardiff to Norwich. It includes late night bars, community and sports locals, student venues and quality town centre pubs, as well as a number of trading formats, such as the Henry’s Café Bar brand, Eerie Pubs and the King’s Feast food concept.
Issued on behalf of: TCG
By: ShielPorter Communications
Further information: Ros Shiel: ros@shielporter.com / 07841 694137
John Porter: john@shielporter.com / 07734 054389