Germany’s leading premium beer brand Krombacher has launched its famous Pils in a new 330ml sleek can to the ON Trade ahead of spring/summer.
Fiercely independent, family-run and with a deep respect for nature, Krombacher has been producing its high-class beers exclusively in the small town of Krombach, nestling in the beautiful Siegerland Hills of Westfalia, central Germany, since 1803.
Stephan Kofler, Krombacher’s Director for Sales & Marketing in the UK & Ireland, said:
“Our Pils has become a mainstay in quality ON Trade establishments and leading retailers so with the ever-growing trend for cans, it was only right that we rolled out this new SKU. The desire for our authentic, natural, full-flavoured beers from retailers, pubs, restaurants, hotels and most of all consumers is continuing to grow and we are confident that this thirst for quality and real German provenance will only increase further as 2022 heats up.”
Krombacher Pils – 4.8% abv, 330ml can
Golden in colour with an aroma beautifully balanced between hops and malts, Krombacher’s iconic Pils is crisp, clean and full in flavour with that classic refreshing bitter finish. The perfect sundowner alongside some salty olives, the Pils is also fantastic with fish, pork and spicy Asian dishes.
The new Krombacher 330ml can is available immediately through Manchester-based importer and distributor Morgenrot in cases of 24 with a list price of £27.18.
About Krombacher
Adhering to the German Beer Purity Law of 1516 (Reinheitsgebot) but relying on artistry, experience and above all passion, Krombacher’s 55 Master Brewers ensure no corners are cut in their pursuit of perfection.
Combining time-consuming methods of the traditional German brewers with state-of-the art technology, the brewery only uses the best, 100% natural and wholesome ingredients. This includes the finest two-row summer barley, Siegel hops from Hallertau and the brewery’s own specially cultivated Krombacher Pilsner Superioris yeast, which is used in one brew only.
For the precious water, Krombacher beers benefit from the local Felsquellwasser® found in 48 wells within 3km of the brewery. The special water is naturally soft and low in mineral content and is the only water ever used to brew Krombacher beer, providing the beer with its unique, recognisably refreshing, pure and crisp taste.
Krombacher registered its most successful year in the UK in 2021, after first launching over 30 years ago in 1990.
The brand saw volume increase by 30% across both the ON and OFF trade sales channels in 2021 against 2020 figures. Even when compared to the pre-COVID 2019 figures, the 2021 sales still represents growth of just under 10%.
Krombacher now has over 300 draught taps in operation in the UK and the brand stocked in the OFF-trade by Co-op, Booths, Bargain Booze, Filshill Keystore, Majestic, Morrisons, Ocado, Oddbins, Spar (north of England) and Tesco.
Krombacher is imported into the UK by Morgenrot and Oakham Ales.
For further information:
info@krombacher.co.uk
www.krombacher.co.uk
Twitter – @krombacherUK
Facebook, Instagram – /KrombacherUK
Press release from Krombacher UK
Contact: sam@hungrycommunications.co.uk