Launch for Cask Ale Week

As part of the Cask Ale Week celebrations Cask Marque will be issuing a limited edition t- shirt.

All drinkers need to do is visit 12 pubs listed on the Caskfinder during the week.

The Caskfinder app has been downloaded 1.4 M times and is used 40000 times a month to find pubs. The t-shirt highlights our important the pub is to cask. Last year Cask Marque gave away nearly 400 t-shirts.

Pub companies and brewers are also offering incentives to go to the pub

• Arkell’s hour: if you can slip to the pub mid-afternoon, Arkell’s managed pubs are selling cask ale at £3 per pint between 3.00-4.00, Monday-Friday

• In Fuller’s pubs, anyone on their database who brings a friend along can claim a free pint of cask ale for them. 

• Ember Inns’ Cask Ale Club offers pints of cask ale for £3.50 every Monday and Thursday

• Craft Union Pubs: customers who buy five pints of cask can claim their sixth free

• Nicholson’s 80 pubs are running a Cask Card loyalty scheme; buy four pints, get the fifth free

• In addition, during September, 5p from every pint of Nicholson’s Pale Ale – which is brewed by St Austell Brewery – will be donated to Social Bite, a charity and social business working to end homelessness.

• Cask Ale facts

• Cask ale is enjoyed by all ages and genders, with an increase in the numbers of younger beer drinkers ordering cask over the past year: recent stats show that 25% of 18 – 24-year-old beer drinkers, the Generation Z demographic, regularly order cask ale at the pub, an increase of more than 50% on the previous year. (YouGov survey for the Society of Independent Brewers and Associates (SIBA)).

• Cask ales come in a range of strengths, with many at lower ABVs than other beers on the bar, supporting moderate drinking

• Despite the urban myth, cask ale should never be served warm, but cool from the pub cellar, at between 11°- 13°C.

• Cask ale enthusiasts have launched a petition calling on the government to recognise the cask ale as having Intangible Cultural Heritage, overseen by UNESCO. The petition runs until October 1 and can be signed at  https://petition.parliament.uk/petitions/716686

For more information do contact Cask Marque

Either Paul Nunny  Paul@cask-marque.co.uk or 07768614054

Or

Clair @cask-marque.co.uk

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