Licensed Trade Charity Announces First Partners for Its Newly Re-Launched Employee Assistance Programme

The Licensed Trade Charity (LTC) has announced the launch of a newly enhanced EAP provision for businesses working in licensed hospitality, with Anglian Country Inns, Beautiful Pubs and JW Lees the first to partner with the charity on this service.

The newly launched EAP provision from the leading industry charity is free to access for businesses in the sector, with the LTC asking partners to consider making a donation and spreading the word about the charities work, if they find the service valuable.

Delivered in partnership with accredited EAP provider CIC, the EAP service will expand access to vital support for thousands of people across the hospitality sector. The programme provides access to market leading services and a team of registered clinicians, as well as access to the new LTC Wellbeing Platform featuring over 6,500 videos, wellbeing guides, podcasts, live chat and more.

It also features the Benefit Hub, giving employees access to hundreds of discounts and offers to help their money go further.

Joby Mortimer, Director of Charity Operations at LTC, said:

"Hospitality is a fantastic industry but it is also one of the toughest. Long hours, high expectations and emotional pressures can make life demanding. Our goal is to make sure every person in licensed hospitality knows there is a safety net in place. These partnerships with Anglian Country Inns, Avani Solutions, Beautiful Pubs and JW Lees mean thousands more people will have easy access to the right support at the right time. We want to build a culture where wellbeing is central to how our industry cares for its people. Together we can transform lives and unleash potential”

Recent research conducted by KAM for LTC shows that 72% of people working in pubs, bars and breweries have faced challenges in the past 12 months. With more than one million people employed in the sector, this reinforces how crucial it is to make support easy to access and stigma-free.

Lee Reeves, Head of People at JW Lees said: "Mental health awareness is a real priority for us. This year we trained staff to become Mental Health Champions and supported Mental Health Awareness Week with daily updates as part of our wellbeing focus. Partnering with LTC means every team member will have expert support when they need it most, whether that is emotional, financial or practical help."

Sam Hagger, Founder and MD, at The Beautiful Pubs Collective said: "We have proudly grown our team retention rates while ensuring sustainable pay, work life balance and a values driven culture where everyone feels they belong and are recognised. Working with LTC reinforces that commitment and gives our teams practical access to emotional and wellbeing support when life presents challenges."

Will Chew, Head of People and Culture at Anglian Country Inns, said: "At Anglican Country Inns we focus on family support, strong training, wellbeing at work and positive development opportunities through our Shinning Stars and Rising Stars initiatives and other learning programmes. Joining forces with LTC means our teams have access to free, confidential, expert support at any time whether it is emotional guidance, money worries or simply someone to talk to."

-ENDS-

For more information on the challenge, please contact Fleet Street: LTC@fsc.uk.com

Celebrating People Who Make a Difference

Wellbeing is not just about support in tough times – it is also about recognising those who go above and beyond to create a positive culture in our industry. That is why we are excited to bring people together at the upcoming LTC Awards, an evening dedicated to celebrating the individuals and businesses making a real difference in licensed hospitality. Nominations have now closed, but there is still time to book your place and join us in celebrating our incredible community. Visit licensedtradecharity.org.uk to secure your ticket.

About LTC

LTC supports people in licensed hospitality to live well and move forward. Whether you’re struggling with money, housing, your mental health or work, we’re here with free and confidential support. We offer financial grants, practical advice and emotional support through our 24/7 helpline, website and the LTC Wellbeing Platform. This online hub gives access to over 6,500 wellbeing resources including live chat, counselling, podcasts and expert guidance. Our support is open to anyone who has worked in pubs, bars, breweries or distilleries. No matter what you’re going through, you don’t have to face it alone. Call 0808 801 0550 or visit licensedtradecharity.org.uk.

For more information on the challenge, please contact Fleet Street: LTC@fsc.uk.com

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