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17th March 2022



Samuel Allsopp & Sons, creator of the original Burton India Pale Ale, is making a welcome return to London pubs after sixty-three years. The Allsopp’s beers are back on tap in 10 prestigious locations including the Cubitt House pub group, a selection of Inda Pubs, and The Pelican in Notting Hill.

The brand returned last year, brewed using the original ledger with a fresh take on the original British beer style that has shaped the beer world today. The re-introduction of two of its classic brews, Allsopp’s Pale Ale and Allsopp’s India Pale Ale have been embraced by today’s real ale drinkers.

Samuel Allsopp & Sons is a name synonymous with glorious successes and spectacular failures spanning the centuries. The beers are well balanced and appeal to a new generation of ale drinkers.

Beer lovers can find the Allsopp’s India Pale Ale across the Cubitt House group, a collection of award-winning public houses and hotels that proudly serve Central London neighbourhoods. Cubitt Chairman, Sam Pearman, says: “Allsopps IPA is delicious, from the moment it was pouring through our taps we have had a genuinely positive response, as well as an up-tick in sales, our guests have been taken by the nostalgia of its Burton back story but also clearly enjoy it’s quality, a double whammy”

The Cubitt House listing includes The Coachmakers and The Grazing Goat in Marylebone, The Orange in Pimlico, The Thomas Cubitt in Belgravia, The Alfred Tennyson in Knightsbridge and soon to be opened The Princess Royal in Notting Hill. The Cubitt House pubs are known for using distinct and exceptional British produce with a nod to European techniques, with an emphasis on keeping things simple, without compromising on quality. They serve a selection of carefully crafted drinks for any occasion, with over 30 expertly selected wines by the glass, craft and local beers, a wide range of locally sourced spirits and exceptional classic cocktails.

Jamie Allsopp comments: “I am honoured that Allsopp’s is served in the Cubitt House group, they are wonderful pubs with excellent food and drink offerings, I cannot recommend them highly enough. Seeing pints of Allsopp’s back in the hands of drinkers across these prestigious locations is wonderful.”

Inda Pubs, the independent pub company founded by James Corbett who operate seven pubs across London locations and is stocking both Allsopp’s beers on rotation. Customers can sample them at The Wilton Arms in Belgravia, The Portman in Marylebone, and The Island in Kensal Rise.

The Pelican, on All Saint’s Road in Notting Hill, is also proudly serving the comeback brand’s two flagship ales as their house cask ale.  Established in 1872, The Pelican has stood as the cornerstone of the local community for 150 years. The establishment has recently re-opened after a change of hands and an impressive refurbishment, which sees Allsopp & Sons hand painted in gold on the exterior of the pub. There are big plans this year for The Pelican, which is now open and offering a selection of quality local beers alongside a weekly changing set menu.

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Editors’ notes:

  • 1822 (200 years ago): Samuel Allsopp began brewing Allsopp’s India Pale Ale.
  • 1934 (88 years ago): Samuel Allsopp merged with next door neighbour Ind Coope to form Ind Coope & Allsopp Ltd., the Red Hand was adopted as the new company logo. The brand’s merger with Ind Coope did mean we lost ownership of some of our logos and trademarks temporarily. But the brand is now entirely back in the hands of the Allsopp’s family with all assets having been bought back from Carlsberg & BrewDog.
  • 1959 (63 years ago): The company changed name to Ind Coope Ltd., for advertising purposes Allsopp was dropped for good. The Red Hand trademark fared better and would feature on Double Diamond and Draught Burton Ale branding into the 1990s.
  • For more information on Allsopp & Sons, visit the website here:
  • For more information on The Cubitt House group, visit the website here:
  • For more information on Inda Pubs, visit the website here:
  • For more information on The Pelican, visit the website here:

Press release from Allsopp’s

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