At Two Tribes Brewing, beer is just one part of a creative lifestyle. Based in Tileyard, Kings Cross, London, Two Tribes brew a range of bold, delicious beers that stand out on the shelf and from the crowd.
They have built their brand around BEER + MUSIC + ART, spreading their passion for creativity through collaborations with a range of industries and partners, including: record companies, Michelin star chefs and football brand COPA90.
In May 2020, Two Tribes will mark its second birthday by updating the look and feel of their core cans. While the current lockdown means that plans for a blow-out celebration were shelved, they’re now asking drinkers to unleash their creativity and design their own can label with a “Doodle + Dream” competition.
The Doodle + Dream competition will run on the Two Tribes Instagram account. Throughout the month of May, every mixed case of beer purchased from their online shop will include a blank “white label” can and pens. Customers can enter by taking a photograph and uploading it to Instagram, tagging @twotribesbrew.
Two designs will be selected every week to win a free mixed case of beer each. The contest is open to UK residents over 18 years old.
Doodle + Dream is Two Tribes’ way of reaching out to the loyal customers who have supported the business over the past two years, especially those who have ordered cases of beer from their webshop during the lockdown. They have been overwhelmed with the volume of orders and the abundance of positive feedback received from customers throughout this unprecedented time.
Justin Deighton, Two Tribes founder, says:
‘The new look reflects the next chapter in the Two Tribes story. We saw the beer can as a canvas and wanted to engage customers with our designs and just have a bit fun. Something we all need right now is a pursuit to feed our creativity and maybe, even just for an hour, safely take us away from the reality and challenges of Covid-19.’
Leo Zero, designer and creative partner, explains the inspiration behind the rebrand:
‘When we launched, we prioritised making great beer and standing out in a cluttered marketplace full of wacky cartoon and tattoo-styled designs. We went for an apothecary scientific style as well as taking influences from old record labels. Our art and music fandom inspires so much in what we do. The new style cans have nods to people like Designer Republic’s Ian Anderson and Factory Records’s Peter Savile.’
During the lockdown, Two Tribes have also invited customers to make a donation to the NHS when ordering cases online, committing to match the amount of all donations made. Customers have generously given to this cause and the brewery will announce the final figure raised in the coming weeks.
The first white label cans will be included in cases from this Friday, 1 May.
Download high resolution images of the new cans here.
Notes to Editors:
For further information email Rebecca Pate on email@example.com.
About Two Tribes:
Inspired by BEER + MUSIC + ART. Two Tribes brings like-minded creatives together through the brewing process. An independent brewery based in Tileyard Studios in King’s Cross, London, their small, passionate team get beer across London and beyond.
Two Tribes has done things differently from the beginning, driven by the spirit of collaboration across creative industries. This ethos is embedded at the heart of the brand: the moniker “Two Tribes” came from the idea of using the universal language of beer to work together with other artistic minds.Their core beers, which include PowerPlant gluten-free lager (4.7%), Metroland session IPA (3.7%), Electric Circus American pale (4.7%) and Dream Factory pale ale (4.4%), are made for quality everyday drinking. These are supplemented with adventurous specials inspired by a sense of experimentation and fun, such as New Romantic passion fruit gose or Heavy Metal blueberry stout.