Skip to main content
22nd March 2021

Magic Rock Enters the No and Low Market

Yorkshire brewery launches new low alcohol vegan Pale Ale

Huddersfield-based craft brewery Magic Rock is entering the no and low market for the first time with the launch of Freeride, a 0.5% ABV Mango & Passionfruit Pale Ale. Using a combination of Citra, Mosaic, and Simcoe hops, it’s brewed to offer the bite of a huge IPA, but with a fraction of the alcohol. The full flavoured beer is brewed to strength with a distinctive tropical twist that is complimented by a fresh and fruity aroma.

Freeride is unlike most low alcohol beers as it is suitable for vegans. When creating products for the no and low alcohol category, it is common practice amongst brewers to add lactose, a milk-derived sugar that gives the beer more body and a thicker mouthfeel. However, Magic Rock prides itself on satisfying those with dietary requirements, which is why its entire core range is registered with The Vegan Society and contains several gluten-free options.

Freeride is available in a 330ml canned format with an RRP of £2 from Magic Rock’s web shop and for trade delivery.

Customers of Magic Rock Brewing are eligible for Little World Beverage’s Cash Flow Scheme which aims to support pubs and bars post-lockdown. Venues that agree to list its beers for 12 months are entitled to free stock, up to a maximum of 12 kegs for three lines. For any enquiries, please email


About Magic Rock:

Inspired by local brewing traditions and the vibrant US craft beer scene, Magic Rock Brewing is the culmination of a lifelong passion for beer. The brewery was founded in 2011 by Richard Burhouse (aided by head brewer Stuart Ross) in an old out building of the family business in Huddersfield, West Yorkshire. Alongside a distinctive core range, Magic Rock produce an ever-changing line up of idiosyncratic beers with an innovative quality driven approach. For more information about the company and products visit

Press release from Storm Communications on behalf of Magic Rock

For further product information, samples or high res imagery, please contact the press office on 020 7240 2444, or email