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12th March 2021

MAKE IT A PROPER EGG THIS EASTER

St Austell Brewery collaborates with Cornish chocolate maker, Chocolarder

St Austell Brewery has collaborated with Cornish bean-to-bar chocolate maker, Chocolarder, to craft a limited-edition Proper Job infused Easter Egg. Proper Eggs are available to pre-order from St Austell Brewery’s online shop now, while stocks last.

The chocolate is made with Proper Job IPA. A drop of St Austell Brewery’s famous golden brew is added to sugar, before being paired to perfection with Indonesian cocoa beans.

Proper Job is one of St Austell Brewery’s most popular beers. Brewed with American hops and the finest quality malt, it’s a big, bold, and powerfully hopped IPA that explodes with citrus, pineapple, and grapefruit notes.

It doesn’t stop there – St Austell Brewery has hidden a golden ticket inside one of the Easter Eggs. The lucky person to find the golden ticket will win the ultimate brewery break in Cornwall. The prize includes a two-night stay at the Pier House in Charlestown, a visit to the brewery and a case of Proper Job to enjoy at home.

Georgina Young, Brewing Director, St Austell Brewery said: “We’re so excited to have collaborated with Chocolarder on our first ever Easter Egg. Fans of Proper Job should get in there quick. We only made a small amount and once they’re gone, they’re gone!”

She added: “Beer and chocolate – what better combination could there be? The bitter, complex flavour of the dark chocolate complements the sweet, citrus, pineapple and grapefruit notes of Proper Job perfectly – it’s a real treat for the taste buds.”

Chocolarder is the largest bean to bar chocolate maker in Cornwall. The team ethically source cocoa beans from around the world, and use renovated antique machinery, to turn them into award-winning chocolate in their Falmouth factory. Chocolader does not support child slavery or deforestation – farmers are paid fair wages and all packaging is entirely plastic-free.

Mike Longman, Director at Chocolarder said: “We got to have the fun of picking exactly what flavours from the chocolate and beer we wanted to end up in these eggs. The result has all the complexity of this single-origin Indonesian cocoa, married with the toasty malt and light citrus flavours of Proper Job. They’re proper egg-cellent!”

To get your hands on a Proper Egg – and be in with a chance of finding the golden ticket – visit St Austell Brewery’s online shop www.staustellbreweryshop.co.uk. The limited-edition Easter treats (RRP £15.50 including postage and packaging) are available to pre-order now, while stocks last. Deliveries will be made during the week commencing 29th March 2021.

ENDS

11 March 2021

More about St Austell Brewery: 

Independent, family-owned St Austell Brewery has been brewing beer in Cornwall since 1851. Fast forward 170 years and while traditional brewing techniques remain, innovation, passion and craftsmanship continue to evolve.

Most famous for its flagship beer, Tribute Pale Ale, St Austell Brewery’s range of award-winning beers – also including Proper Job IPA and Korev Lager – are available in pubs and supermarkets nationwide.

The company owns over 180 pubs, inns, and hotels across the West Country – including managed houses and tenancies – and is the leading wholesale distributor of beers, ciders, minerals, wines, and spirits in the region


Press release from St Austell Brewery

For more information contact Communications Manager, Megan Hocking: hockingm@staustellbrewery.co.uk / 07970 379 690