Marston’s will be showcasing its new ‘Revisionist’ range on draught at ‘Craft Beer Rising’, 21st-23rd February at the Old Truman brewery, London E1 6QL.
Marston’s new ‘Revisionist’ range of six different seasonal beers aims to broaden drinkers’ repertoires of beer styles and provide a real reason to visit the pub.
Brewers from across Marston’s five different regional breweries have been involved in creating the ‘Revisionist’ beers and they will be on hand at ‘Craft Beer Rising’ to showcase their beers to the trade and public.
Following on from the success of their seasonal single hop varietal beers of the past two years, Marston’s have now given their team of brewers free rein to ‘revise’ their favourite beer styles in their own particular way.
The ‘Revisionist’ range features a mix of ‘old world’ continental beer styles – such as a Belgian Saison and a German wheat beer, alongside ‘new world’ influences from the South Pacific and America – with a Red Ale, a Rye Pale Ale, a Dark IPA and a California Common Steam Beer.
James Coyle, Marston’s Sales Director comments, “We hope that the range works as a gateway for drinkers to experiment and expand their repertoire of beer styles, creating a real talking point amongst friends and a reason to visit the pub.”
“For retailers, the range delivers a premium ‘craft beer’ category solution that provides an accessible way to signpost a craft beer offer with different beer styles that complement their ranging choices.”
The seasonal range is available in both cask and keg format, with the keg format available at ‘Craft Beer Rising’.
It will be distributed through Marston’s own pubs & free trade customers and has also secured a national listing with the UKs biggest on trade beer retailer JD Wetherspoons, with other retailers expected to follow.
A series of brewers’ blogs will also accompany the release of the seasonal beers for the brewers to share their inspiration, ingredients and method. Ideas for food matching will also be added to the revisionist beer website throughout the year for retailers who want to link their food offer.
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Editor’s notes:
Marston’s Beer Company is the UK’s largest supplier of Premium Cask and Bottled Ales. It has five different regional breweries spanning the length of England, from Jennings (Cockermouth), Banks’s (Wolverhampton), Marston’s (Burton), Wychwood (Witney, Oxfordshire) and Ringwood (Hampshire). Its flagship brands are Marston’s Pedigree and Wychwood Hobgoblin.
The Revisionist Brewmaster Team:
Simon Yates, Park Brewery, Wolverhampton – Rye Pale Ale, South Pacific Red, Saison, Craft Lager.
Champion of Banks’s and creator of the Single Hop series of beers, Simon has created four beers in the series.
Jon Tillson and Dave Carter, Wychwood Brewery, Witney – Dark IPA.
Jon and Dave are a pair of mischief makers who are normally kept busy crafting the legendary Hobgoblin. Both fans of the dark arts, they deliver their take on the American influenced style of ‘India Pale Ale’, made with a blend of darker malts.
David Nijs, Park Brewery, Wolverhampton – Hefeweizen Wheat.
David delivers his take on a classic German style wheat beer with all the clean, crisp, distinctive fruity/spicy clove flavour of a typical wheat beer; but he has added more fruity, hop character and a refreshing bitter finish through late hopping with a blend of German and Polish hop varieties.
Genevieve Upton, Marston’s Brewery, Burton Upon Trent. – California Steam.
Gen has had a busy start to the year. When not caring for Pedigree in the Burton Unions, she has been busy collaborating with the band ‘elbow’ to create its new beer ‘Charge’. With her first revisionist brew, she wanted to explore a revival of a beer style made popular in California during the 1890s. ‘California Common’ steam beer uses yeast fermented at a higher temperature to deliver an amber coloured lager/ale hybrid beer with a characteristically warming, fruity flavour.
17/2/2014