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29th June 2018

Marston’s Trade Reports 2018: Highlights

  • Survey reveals customer what customers really want – and it’s easier than you think!
  • Highlights: Quality, Range, Treat, Ease

This year’s Marston’s Beer Company’s annual On and Off Trade Reports have been officially released to trade. Insight has been gleaned from 4000 drinkers with the reports designed to work as a go-to guide for operators looking to ensure they hit the nail on the head when it comes to providing their customers with what they really want.

Deciphering through all the noise, the reports demonstrates important highlights including a selection from the below –

  • Know what makes the perfect range
  • Keep your customers coming back?
  • Tap into the ‘weekend millionaires’?
  • Keep it simple


For ease, off the back of the reports, Marston’s have given a helping hand and produced some pretty nifty, bitesize videos – making it easy to take home those key messages. Links to the videos can be found here –

…and for those who would like to read more, the full reports can be found attached to your original email.


For more information on Marston’s Beer Company, please contact Lauren Smith at the Vital Agency on 01926 338811 or