National drinks supplier, Matthew Clark, have agreed a partnership with the Beer Marketing Awards, the first awards of its kind, set out to recognise and celebrate the marketeers and creative teams behind beer brands with a focus in the UK.
Kathryn Chabowska, Buying and Product Controller – Beer, Cider and Soft Drinks at Matthew Clark enthused “The passion, depth and innovation seen within the Beer category is so inspiring, and it’s great to see the launch of the Beer Marketing Awards which will recognise this. In turn, we’re able to raise awareness of a side of our business that is in steep growth”.
Adding: “Our Boutique Beers range and cask offering represents a wide spectrum of brewers alongside our vast wine and spirits range, we’re focused on driving the beer sector; and our range represents many innovative brands, through to the more established brewers who have helped grow this vibrant category.”
The awards are open to all brewers with a presence and focus in the UK and will recognise excellence in the following categories:
- Best advertising campaign – print
- Best advertising campaign – broadcast
- Best use of social media
- Best branding / design
- Best public relations campaign
- Best use of competitions
- Best integrated campaign
- Best stunt / guerrilla marketing
- Best event
- Best B2B campaign
- Best website
- Best use of sponsorship
- Merchandise
The organisers behind this new set of awards, include leading beer writer, Pete Brown, who welcomed Matthew Clark’s support: “Matthew Clark have been doing some really interesting stuff themselves with beer over the last year, building a wide range of products and pushing appreciation of good beer into more places. So it’s nice that this sponsorship is more than just a financial transaction; it’s an opportunity for likeminded organisations to work together and we’re looking forward to collaborating in a bunch of different ways to help make the inaugural awards a great success.”
The awards will be judged by a high profile group including Robyn Black (Drinks Editor at leading trade magazine, the Publican’s Morning Advertiser), Beer Writer Melissa Cole, Tim Hampson (Chairman of the British Guild of Beer Writers) and Alfredo Marcantonio, the legendary advertising copywriter behind the likes of the Carling ‘Dambuster’ ad.
Winners at the Truman Brewery, Brick Lane, London on 14th April 2015.
Further details can be found at www.beermarketingawards.co.uk with a closing date for entries of 31st Jan.
-ENDS-
Notes to editor:
Matthew Clark launched an internal training academy early this year focusing on Beer. The Beer section is a 3 module course with a test following each module all taking place online www.matthewclarkacademy.co.uk
This year, Matthew Clark updated their exciting range of Boutique Beers in response to the rising popularity of Craft Beer which is now the fastest growing category in the on-trade beer market** with over 80 in the current range.
Matthew Clark collected over 700 awards for their Wine List in 2014
Matthew Clark were also awarded the title of “Best Drinks Supplier” in the Chefs’ Choice Awards 2015, Distributor of the Year by Wine on premise UK 2014 and also won “Best National Wine supplier” in the PMA’s Publican Choice Awards 2014.
Visit www.matthewclark.co.uk or call 0844 822 3910 to find out more about Matthew Clark.