Meantime Brewing Company is today marking a major milestone welcoming its 10,000th guest on a tour of the state-of-the-art brewery in Greenwich.
Since unveiling the Tasting Rooms in December 2014, visitor numbers to the brewer’s flagship site on Blackwall Lane have soared, surpassing projected targets in just eight months and well up on last year.
With the popularity of craft beer in the UK continuing to grow, 8,000 of these visitors have been consumers keen to learn more about Meantime and its brewing credentials at the forefront of modern craft. The other 2,000 have been trade customers – testament to Meantime’s commitment to quality and education across the on and off trade.
The announcement comes hot on the heels of Meantime’s latest innovation, The Knowledge – a series of courses designed to educate the public about the historic process of brewing, how to taste beer, different varieties from around the world, and how to pair with food. Open to both consumers and trade, The Knowledge is the flagship of Meantime’s quest to help educate consumers about beer, and has been integral in attracting visitors to the multi-million pound brewery in native Greenwich.
Rich Myers, Marketing Director of Meantime Brewing, said: “Welcoming our 10,000th visitor on a brewery tour is an exciting moment for us and surpasses our projected figures to this point. We pride ourselves on our commitment to education and giving visitors access to the entire facility to see our brewers in action – before sharing a pint of our award-winning beer with them afterwards in the Tasting Rooms. It’s this open attitude and desire to educate and inform the world about craft beer that has brought so many people through our doors and will continue to for many years to come. Here’s to the next 10,000!”
For more information or to sign up for a tour go to http://meantimebrewing.com/brewery-tour/
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Contact
Hope&Glory PR | 020 7566 9747
Don Ferguson| don.ferguson@hopeandglorypr.com | 07801 886 518
James Bunting | james.bunting@hopeandglorypr.com | 07843 929 932
About Meantime
Meantime Brewery was founded fifteen years ago in Greenwich, London. The brewer is now one of the UK’s largest modern craft brewers and still continues to make its beers in the same way, having built a state-of-the-art brewery in 2010. There are 10 bottled beers in Meantime’s core bottled range: London Lager, London Pale Ale, Pilsner, Yakima Red, IPA, London Porter, Chocolate Porter, Wheat beer, Raspberry Wheat and London Stout. The brand also packages its London Lager, London Pale Ale, London Stout, Meantime Wheat, Yakima Red and Pilsner on draught. Meantime is now stocked in over 900 on-trade outlets as well as Waitrose, Sainsbury’s and M&S.