Meantime Brewing Company has today announced a major on-pack promotion that will give consumers the chance to win a once-in-a-lifetime trip to the Yakima Valley in Washington State, the prime hop-growing region in the world.
The promotion will run throughout August, and will offer three lucky winners the chance to accompany Meantime Founder and Brewmaster Alastair Hook on his annual hop sourcing trip to the USA via some of the Seattle’s best craft beer bars and breweries.
This is the first time the pioneering craft brewer has launched such a major promotion with the opportunity to join a specially guided tour with Brewer of the Year 2015, Alastair Hook, a highly coveted experience amongst craft beer lovers nationwide. The Yakima Valley has long been regarded as the powerhouse of hop growing in the USA and the spiritual home of Meantime’s Yakima Red.
300k bottles of London Lager and London Pale Ale bottles have has their labels re-designed to incorporate details of how to enter the competition and drive consumers to the website. Entrants can enter their details online at Meatimebrewing.com to be in with a chance of winning.
There will also be a digital entry mechanic that doesn’t require purchase, but instead works via a multiple choice question on the Meantime website.
Entrants will also have a chance to win a number of smaller prizes, including an array of Meantime beers, Brewery Tours and dinner at the recently developed restaurant and bar, The Tasting Rooms at the brewery in Greenwich.
Commenting on this promotion, Rich Myers, Marketing Director at Meantime Brewing said:
“The Yakima Valley is one of the most celebrated hop growing regions in the world, inspiring the name of our own Yakima Red ale which contains five varieties of hops from the area. Since Meantime was set up back in 2000, we’ve always been committed to brewing with only the finest quality ingredients. Our founder and Brewmaster Alastair travels the globe to source the finest hops, and we are delighted to offer four of our fans the chance to come along for the ride.
This is an incredible opportunity for craft beer aficionados to spend time with one of the true pioneers of the craft beer movement in the UK – all whilst sampling some of the finest hops in the world that will eventually go into making our award-winning beers.”
The promotion will appear on all 330ml long-neck bottles of Meantime London Lager and Meantime London Pale Ale sold in both on and off trade. The competition runs throughout the month of August with the coveted first prize trip taking place 23-27 September 2015. Winners will be announced on September 7th.
For more information go to http://www.meantimebrewing.com/yakety-yak
– ENDS –
Contact
Hope&Glory PR | 020 7566 9747
Lisa Fox| lisa.fox@hopeandglorypr.com | 07793 860 636
Don Ferguson| don.ferguson@hopeandglorypr.com | 07801 886 518