Skip to main content
25th April 2024

Merseyside bars benefiting from the ‘Klopp factor’

As Liverpool prepares to bid farewell to one of its adopted sons, Merseyside pubs and bars are making the most of Jürgen Klopp’s popularity – the so-called ‘Klopp factor’. The latest initiative being run in selected venues is a collector promotion in which fans can claim a distinctive, limited-edition ERDINGER Weissbier glass featuring an image of the inimitable Jürgen Klopp.

Jürgen Klopp was named as ambassador for the German wheat beer brewery ERDINGER Weissbräu in March 2020 and has since starred in a series of adverts for ERDINGER Weissbier filmed in Liverpool. In them, he was seen giving instructions to bar staff that they should ‘Never skim an ERDINGER’ as they served his beer, and to not forget ‘The Best Bit’. Now his face appears on the pint glass alongside a phrase taken from his first press conference – ‘from doubters to believers’.

Peter Gowans, ERDINGER UK Country Manager commented “Jürgen Klopp has been a great ambassador for football and the City of Liverpool as well as for ERDINGER Weissbräu, and we have had the pleasure of working alongside many people in the local area who we know are big fans of his. This limited edition glass is therefore only available in pubs and bars across Liverpool and the Merseyside area where ERDINGER Weissbier is sold on draught, to give them the chance to say thank you to their loyal customers with a piece of Jürgen memorabilia.”

The collector mechanic requires fans to collect six stickers on an ERDINGER collector card, with one given for every pint or 500ml bottle of ERDINGER Weissbier purchased before 31st May, whilst stocks last. To ensure responsible drinking, only one sticker will be given per person per day up to a maximum of four per week.

“As the football season reaches its climax, pubs and bars in the Liverpool area have just a few weeks left to benefit from the Klopp factor” added Peter Gowans. “We don’t expect these limited-edition ERDINGER Weissbier glasses to be available for long and initial feedback suggests they will become real collectors’ items.”

Full details of the promotion as well as the terms and conditions are available at

– ENDS –

Facebook: @erdingerGB


For immediate release:                                Wednesday 24th April 2024

For further information:                               Kate Hempsall, obo ERDINGER Weissbräu


                                             +44 (0)7534 190241


About ERDINGER Weissbräu

ERDINGER Weissbräu is the largest family-owned wheat beer brewery, established in 1886 in the town of Erding, Bavaria, on the outskirts of Munich. For over 135 years, the outstanding quality of ERDINGER wheat beers has been rooted in their passion for Bavarian brewing skills and they have always brewed exclusively in Erding. Every bottle is filled according to the strictest quality standards before being distributed to its final destination in one of over ninety different nations.

For further information:                               Kate Hempsall, obo ERDINGER Weissbräu


                                             +44 (0)7534 190241

Third-party news items that are posted on the Guild website’s news section come from press releases received by the Guild. These press releases are posted as they have been received and their publication on the Guild website is intended as an informational service provided to our members and website visitors. As such, the publication of a story from a third-party source is neither an endorsement of the content, nor its sender, by the Guild. For enquiries on any news item, please use the contact details that can be found at the bottom of each post.