Drinkscraft, the UK importer and distributor of award winning Mexican Craft Beer, has launched a home delivery website to coincide with Mexico’s annual Cinco de Mayo celebrations. With free next day delivery*, the move will enable fans to order and receive their Mexican beer in time to have it chilled for the 5th May, which is a commemorative feast day in the Latin American country.
Dave Bridge-Collyns, founder of Drinkscraft, commented “Although our primary distribution channels through the on-trade have been temporarily suspended in the current restrictions, we wanted to make sure that people are able to grab bottles of Loba and Propaganda beer as easily as possible. We decided to expand our off-trade presence with the launch of a new home delivery website and the timing is particularly important as Cinco de Mayo, one of Mexico’s most revered celebrations, is marked on 5th May. The delivery service will enable people across the country to join in at home with an authentic Mexican craft beer and then continue to enjoy the beers all year round.
“Our range of Loba and Propaganda beers symbolise a commitment to excellence in taste and quality, so drinkers know what to expect” continued Bridge-Collyns. “We import unpasteurised beer and invest in chilled containers to keep the beer at 5°C all the way from Mexico to the UK, making sure maximum freshness is retained. This attention to detail was recognised when Loba was named North America Brewery of the Year at the International Beer Challenge in 2019 and I’m excited that both Loba and Propaganda beers can now be enjoyed by more people who are currently unable to leave their home.”
All seven of the Mexican beers currently stocked by Drinkscraft are available to order at www.drinkscraft.com with a free, next day delivery service. The range of Loba and Propaganda beers have already proved popular in independent Mexican restaurants and craft beer bars as well as being listed with Wholefoods Market, but the website provides another sales channel that will remain active even after on trade premises are able to reopen.
“Cinco de Mayo, the Spanish translation of the fifth of May, is observed to commemorate the Mexican Army’s victory over the French at the Battle of Puebla in 1862” continued Bridge-Collyns “and is of huge cultural significance. As well as launching the website so that people can enjoy a Loba or Propaganda beer, Drinkscraft is hosting an @lobabeer Instagram LIVE tasting and brewery tour from Mexico with the founder of Loba Brewery this Saturday, 2nd May at 7pm, when people can hear more about the beer, it’s styles and characteristics. Following the celebrations around Cinco de Mayo, we have some more exciting activity and events planned for later in the year, so the new website will provide an additional platform for craft beer fans to link up with us beyond 5th May and the lockdown period, however long that may be.”
Loba and Propaganda beer is available, currently in packs of 24 x 355ml bottles, to order at www.drinkscraft.com, with payment accepted through all the usual methods including Paypal, Apple Pay and credit card. Next day delivery is free of charge
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* T’s & C’s apply – see website for details
Social Channels Instagram: @lobabeer @propagandabrewinguk
Facebook @lobabeer @propagandabrewinguk
For Immediate Release: Wednesday 29th April 2020
For Further Information contact: Kate Hempsall obo Drinkscraft
Tel: (+44) 07534 190241
Notes to Editors
The idea of building Loba Brewery was initially just an imprudent idea over a beer amongst friends, and in 2012 this became a reality.
From a small brewery with just four six hundred litre fermenters and a macerator of the same capacity, to one of the best craft beer plants in Mexico, Loba Brewery was finally built at it’s current location in central Guadalajara in 2016.
Since then it’s beers have won countless awards around the world, and in 2019 it won ‘North American Brewery of The Year’ at The International Beer Awards in London.
Loba Alfa is an India Pale Lager. At 4.4% abv it has a slight nose of mango, citrus and grapefruit, this combines the bitterness of an IPA with the smoothness of an American lager. Amarillo, citra, chinook and centennial hops.
Loba Blanca is a 4.8% wheat beer. A pleasant sweetness with orange fruitiness. Using orange peel from the local market in Guadalajara gives this beer a beautiful silky citrus flavour, and a subtle creaminess. A little coriander seed with the presence of noble and saas hops.
Loba Clandestina is a 4.5% abv pre-prohibition style lager. A clean beer with a malt character, fresh with a medium body. Moderate bitterness, with a dry finish. The same yeast used for helles beers. Cluster and perle hops.
Loba Negra – This porter is 5.5% abv and has flavours of roasted malts, which dominate above the hops, with a subtle balance between chocolate and coffee. This beer also has a touch of smokiness. Using 8 different malts and 2 types of hops. It has a light body which makes it perfect as a summer porter.
In the foothills of the Sierra Madre Mountains, on the outskirts of Monterrey, a city in the north east of Mexico, is Propaganda Brewing. Started by Jose Luis Calderoni in 2012, his beers have won several gold and silver medals at The Mexican Beer Cup awards.
Propaganda 750 IPA
This 6.7% IPA has intense tropical fruit flavours, using skyrocket, centennial, Amarillo, simcoe and citra hops. 750’ IPA is named after the prefix used on barcodes for all Mexican products.
Propaganda American Pale Ale
This 5.9% abv American Pale Ale is dry hopped, with intense citrus and notes of caramel and toffee. Moderate bitterness. Cascade and centennial hops.
Propaganda Hipster Joe
This 4.6% abv wheat pale ale is made with pale ale malt, Canadian wheat and centennial hops. It has a subtle creaminess with balanced fruit flavours and a lightly sweet body.