Molson Coors Launches New Caffrey’s Black Stout Amid Rising Category Demand

• Caffrey's Black Stout to be available across the UK on-trade from January 2026

• The launch comes as research shows stout has attracted 31% more drinkers since 2023^[1]

• Molson Coors projects the category to own a 15% share of beer in the on-trade by 2030^[2]

Molson Coors Beverage Company is expanding its portfolio with the launch of Caffrey's Black Stout, a new stout crafted to meet growing consumer demand while providing strong value for both drinkers and operators.

Caffrey's Black Stout is a 3.4% ABV stout which delivers the core qualities drinkers expect, with a distinct, balanced flavour profile. Roasted malt and cocoa dominate, complemented by a gentle bitterness, caramel notes, and a hint of liquorice for complexity. The hop presence is understated, allowing the malt to shine. Nitrogen infusion creates a silky, velvety mouthfeel with a soft texture that coats the palate without heaviness, making it highly drinkable.

The launch aims to build on the heritage of founder Thomas Caffrey, who established the brand in 1897 with a focus on stout and porter brewing.

The stout category is showing strong momentum and has attracted 31% more drinkers since 2023^[3], with particularly strong growth among 25-34-year-olds, up 97%^[4].

Women are also increasingly choosing stout, with female drinkers up 48%, alongside a 26% increase in male drinkers^[5].

Available across the on-trade from January 2026, Caffrey’s Black Stout aims to help operators tap into the category’s growing popularity, offering their guests a high-quality, distinctive option that’s rooted in history and heritage and at an accessible price point.

Kev Fawell, UK Sales Director UK&I for Molson Coors, comments: “Stout continues to attract a broader range of drinkers, moving beyond its traditional audience. That shift presents a clear opportunity for established brands such as Caffrey’s to play a role in the category’s next phase of growth. The introduction of Caffrey’s Black Stout to our leading portfolio, with a strong value proposition, represents our commitment to supporting our customers and the evolving tastes of their guests.”

Nigel Maguire, Marketing Controller for Caffrey’s, comments: “Caffrey’s Black Stout has been crafted to deliver the balance and depth of flavour that stout drinkers value, blending traditional influences with a profile suited to modern drinking occasions. Its launch draws on Caffrey’s long-standing brewing heritage, reintroducing the brand to today’s market in a way that remains grounded in its history.”

The launch will be supported by promotional social media content to raise consumer awareness, with point-of-sale materials available to help operators encourage trial and create excitement for the new beer.

ENDS

About Molson Coors

For over two centuries Molson Coors has been brewing beverages that unite people for all of life's moments. In the UK and Ireland we now have three breweries, with our UK home in the renowned brewing town, Burton upon Trent, and a nearly 300-year-old cider press in Suffolk.

Molson Coors produces some of the most beloved and iconic beer brands ever made, from the UK’s leading core lager brand, Carling, to popular favourites such as Coors, Madrí Excepcional, Pravha, Staropramen, Atlantic Pale Ale, Cobra, and the UK’s number one selling cask ale – Doom Bar.

While its history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle, with a growing beverage range in the UK and Ireland including Aspall Cyder and Rekorderlig.

About Caffrey’s

Caffrey's is a brewing name with over 125 years of heritage, founded by Thomas Caffrey in 1897. The brand was built on a rich tradition of stout and porter brewing, establishing itself as a trusted name synonymous with quality and craftsmanship.

The Caffrey's brand joined the Molson Coors Beverage Company portfolio in 2002, bringing with it a legacy that continues to resonate with drinkers today. Caffrey's Black Stout marks a return to the brand's brewing roots, offering a premium stout that honours the family name whilst meeting the expectations of today's drinkers.

[1] Kantar Worldpanel Alcovision June 2025

[2] MCBC projections based on CGA NIQ data

[3] Kantar Worldpanel Alcovision June 2025

[4] Kantar Worldpanel Alcovision June 2025

[5] Kantar Worldpanel Alcovision June 2025

Contact: James.Yapp@citypress.co.uk

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