One of Britain’s pioneering craft brewers is updating its iconic look and making a bold statement for what for what it believes in – Live Beer.
Operating from sites in Bristol and London; Moor Beer Company was the world’s first to can-condition its range of award winning beers. As of 1st June the new look cans will make it strikingly clear that they’re “Live Beer – Naturally Carbonated” by adorning the shoulder of the can as well as further highlighting their market leading Vegan Friendly credentials on the label.
Owner Justin Hawke said:”The work on our brand evolution started last year and whilst we would greatly prefer launching them with you in pubs around the world we thought getting them out to people now would bring a welcome smile.
“With the new branding we’ve aimed to clearly differentiate our core range (All Dayer, Lager, Nor’Hop, RAW, Claudia, Stout, PMA, Hoppiness & Old Freddy Walker) from our limited edition beers. We also have an exciting new addition to the core range, a 4.7% session IPA called Distortion which will be available in July. Limited Edition beers will follow and when they do you’ll notice a very welcome difference with their packaging.
Hawke, who was awarded Brewer of the Year in 2017 by the British Guild of Beer Writers explained further – “As ever, all of our beers are naturally carbonated and vegan friendly. Natural conditioning in can is something we pioneered and are recognised for, it’s what makes our beers much rounder, fresher, and full of life – an ethos we now call Live Beer – something you can expect us to talk much more about in the future! We also wanted to bring more attention to the fact our beers were the original vegan friendly beers, something which we proudly state on the label alongside our unfined fish logo and a new Proudly Vegan logo.
“For us this is very much about evolving our imagery rather than reinventing it. Ben King of ichbinben did an amazing job updating his timeless classic work that delighted consumers for over 10 years. We recognise that today’s consumers want different things from their packaging but at the same time we didn’t want to lose our original identity or purpose, something which we are fiercely proud of and commited to.
“I’m sure you will see how the whole range sits incredibly well together and hopefully you’ll also notice the intricate details that set each can apart. We want to keep things as accessible for consumers as possible by keeping the label clean and simple – stating only the brand name, beer style and ABV (surprisingly something not so easy to find on cans these days!).
The cans can be ordered directly from the Moor Beer web store – moorbeer.co.uk/shop – for home delivery, and are also available at many independent shops from 1st June.
Contacts:
Justin Hawke – justin@moorbeer.co.uk – +44 7887 556 521
Notes to editors:
Moor Beer was born in 2007 when Californian Justin Hawke purchased a defunct brewery based in the Somerset Levels and Moors. With its headquarters now in the centre of Bristol and a site in London, Moor Beer has become one of the world’s top-rated breweries, regularly winning national and international awards. In 2017, Justin was named ‘Brewer of the Year’ by the British Guild of Beer Writers. Having kicked off the unfined beer movement in the UK to produce Vegan Friendly products that do not compromise on flavour and aroma, Moor Beer is the first brewer to be accredited by CAMRA for cask, keg, bottle and can. Moor Beer’s inspiration mirrors the journey of its founder, drawing hop and flavour impact from California, naturally hazy beers of Germany and naturally conditioned beers of the UK. The result is what Moor Beer Company prides itself on – Live Beer. Live Life, Drink Live!
Drink Moor Beer!
www.moorbeer.co.uk
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