Moorhouse’s is rolling out the new seasonal brew Bohemia (4.8%abv) for August.
This innovative light golden cask ale is based upon the Bohemian Czech style lagers, and has ‘a well rounded, refreshingly crisp, clean taste with aromas of herbs, spice and citrus’.
The striking pump clip image combines the spooky landscape of Bohemia with Moorhouse’s new look 150th anniversary branding to provide stand out bar presence.
David Grant, Moorhouse’s managing director, said: “Each month our creative brewing team comes up with a quality special brew to help our customers ring the changes. For August they have been inspired by the Bohemian style of lager to create this splendidly refreshing cask ale, ideal for summer drinking.”
The brew will make its debut at the Great British Beer Festival in August on Bar B11.*
Moorhouse’s monthly seasonal ales are brewed with European and New World hops along with traditional British varieties. The Burnley brewer’s famous ‘Pendle Witches’ beers are delivered directly to free trade outlets throughout the north and to pubs nationwide via wholesalers and leading pub companies. Ends/MHPR- Bohemia
Note to editors:
Tasting Bohemia:
Should you wish to have a tasting of Bohemia and a chat with Moorhouse’s MD David Grant on GBBF Trade Day (Tuesday August 11) please contact me to arrange on Monday August 10 or before: Steve Hobman 07751 578605.
MOORHOUSE’S BREWERY BACKGROUND
The official launch of a new brewery in 2011 marked an historic milestone in the turbulent history of the award winning Burnley drinks company, founded in 1865 by William Moorhouse. William produced mineral waters and low alcohol ‘temperance’ beers. Full strength brewing began in the 1970s, after the Moorhouse family sold out. Moorhouse’s has won more brewing awards than any other brewer of its size and directly supplies some 600 free trade customers through the North of England and Midlands while the brands are also distributed nationally via wholesalers and through leading pub companies.
Black Cat was voted Camra (Campaign for Real Ale) Champion Beer of Britain 2000 and won gold in class at the Brewing Industry International Awards 2011; Pride of Pendle claimed the Champion Cask Ale title at the BIIA 2004 and Premier Bitter was voted gold in class; Pendle Witches Brew was twice runner-up in the Camra annual contest and has received a silver medal at the BIIA. Blond Witch, the fastest growing brand, has collected awards from many Camra beer festivals and SIBA (Society of Independent Brewers).
For further information contact: Steve Hobman, Rhino PR: 07751 578605. email: shobman@rhinopr.freeserve.co.uk