Famous ‘Pendle Witches’ brewer Moorhouse’s has cast a new ‘white magic’ spell to welcome in Spring.
April sees White Witch (3.9%abv) released as the latest in the Lancashire brewer’s creative 2012 seasonal range from the new multi million pound brewery.
Moorhouse’s brewers have blended Brewers Gold hops with the ‘noble’ German origin Tettnang variety for blonde style ale that delivers ‘a refreshing fruity spring time flavour with a bit of citrus, flowers and rich peppery spice on the aroma.” The pump clip displays a striking white witch image.
The North West’s leading dedicated cask brewer launched a £4.2m brewing complex in Burnley last year that has trebled former production capacity to some 15 million pints a year and includes a visitor centre and training school. This expansion has provided the capacity for special ales to be brewed to include new brews and the return of old favourites including Old Boss Bitter.
Managing director David Grant said: “White Witch pays our respects to the witches who cast their spells for good rather than evil and loved the earth – so this brew is particularly appropriate for the arrival of spring and will be great easy drinking ale to suit the season.
“The brewing team has been able to create our 2012 specials with the resources of the new brewery. They have all quickly sold out and we expect this to be another bit of magic from the team.”
Ends/MHPR- White Witch
Notes to editors: Moorhouse’s has won more awards than any comparable brewer, including Black Cat voted Camra Supreme Champion Beer of Britain 2000 and Pride of Pendle hailed the Champion Cask Ale title at the Brewing Industry International Awards 2004. Founder William Moorhouse established his drinks manufacturing business in Accrington Road, Burnley, Lancashire in 1865. Originally it produced mineral waters and then low strength hop bitters for Temperance Movement bars. Moorhouse’s began full strength brewing in the 1970s and in the eighties Manchester businessman Bill Parkinson bought the then ailing brewery ‘because he liked the beer’. Now, Moorhouse’s directly supplies several hundred pubs throughout the region and in Yorkshire, while distributing nationally via leading wholesalers and major pub chains. Moorhouse’s brands are themed around the story of the infamous witches who lived around Lancashire landmark Pendle Hill the early 17th century.
For further information contact: Steve Hobman, Rhino Public Relations: 01829 250502/ 07751 578605. email: shobman@rhinopr.freeserve.co.uk