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24th October 2023

Movember Sparks Conversation With ‘World’s Healthiest Beer’

The leading charity for men’s health, Movember, is unveiling a beer with a difference to make it easier for people to discuss their mental and physical wellbeing with a mate, over a pint.

Beer is a well-known catalyst for men to ‘open up’ and pubs are a traditional safe space for them to voice their concerns to one another. Equally, 47% of men who participate in Movember (Mo Bros) say they have spoken to someone who was struggling with mental health compared to 22% of the general population. However, alcohol and mental/physical health don’t always combine well, so Movember has teamed up with award-winning alcohol-free brewer, Big Drop, to produce a beer which can be enjoyed without adverse consequences.

At just 17 kcal per pint the beer – a golden-coloured Citra IPA called ParadisMo – contains the fewest calories of any beer produced anywhere in the world and about 10% of the calories you’d find in a regular pint. Not only is ParadisMo low calorie and alcohol-free but it’s also vegan-friendly, gluten-free, lactose-free and contains five different hop varieties, making it rich in gut-friendly phenols, vitamin B and amino acids.

Furthermore, ParadisMo will help connect mates, encouraging conversations and inspiring people to look out for each other so they can provide support when needed. Since 2003, Movember has built a global men’s health movement, funding more than 1,300 projects around the world, challenging the status quo, shaking up men’s health research and transforming the way health services reach and support men. In the UK, 3 out of 4 suicides are men, 1 in 8 men will be diagnosed with prostate cancer, and testicular cancer is the most common cancer in young men.

Big Drop’s Founder, Rob Fink, said: “Alcohol-free beer is the perfect wing-man for Movember and we’re stoked to be working together to highlight men’s health and raise some money. Whether a regular drinker or not, you won’t find a beer more accessible than this. It’s a catalyst to chat any time of day, anywhere, and it won’t encroach on your lifestyle or other commitments. Unlike most of the AF options available, we don’t remove the alcohol from our beer. We ‘brew to strength’ using smart brewing techniques. This means our beer retains all the flavour and aroma you would expect to find in beer. And along the way we’ve discovered our beer is gluten-free and ridiculously low in calories. So we think that all in all we’ve created the world’s healthiest beer.”

Through Big Drop’s partnership with In Good Company, ParadisMo will have wide distribution in venues and retailers throughout the UK, including Waitrose, Sainsbury’s, Morrisons and WH Smith. For example, 330ml cans are available in Waitrose for £1.55.

A proportion of ParadisMo sales and fundraising initiatives* by the teams at In Good Company and Big Drop will aim to contribute £50k to Movember.

ParadisMo nutritional information per 100ml:

  • Alcohol by Volume <0.5%
  • Gluten <10ppm
  • Energy 13kJ/3kcal
  • Fat <0.5g (of which saturates <0.5g)
  • Carbohydrates <0.5g (of which sugar <0.5g)
  • Protein <0.5g
  • Salt 0g
  • Suitable for Vegans
  • Suitable for lactose intolerance

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* Note to Editor: This includes a ParadisMo launch party / silent auction at Babel Beer House in King’s Cross 6-8pm on 2nd November. Please email for more information.


About Big Drop

Big Drop was launched in 2016 as the world’s first brewer dedicated to alcohol-free beer by City of London lawyer, Rob Fink and his school friend/bandmate James Kindred. Along with experimental brewer, Johnny Clayton, they have pioneered a process called Reduced Amylase Brewing. This is a fully-fermented brewing cycle in which the beer never rises above 0.5% ABV – so nothing is extracted and means it retains all the flavour and characteristics of a craft beer. Big Drop has since won over 100 international beer awards – including 7 x ‘World’s Best’ titles at the World Beer Awards (a record for any UK brewer, alcohol-free or otherwise). Now brewing under licence in the UK with In Good Company (owners of Fourpure and Magic Rock), Big Drop is recognised as a market leader in this rapidly growing sector. For more information about Big Drop’s beers, tasting notes and availability, please visit


About Movember

Movember is the leading charity changing the face of men’s health on a global scale, focusing on mental health and suicide prevention, prostate cancer and testicular cancer. The charity raises funds to deliver innovative, breakthrough research and support programmes that enable men to live happier, healthier and longer lives. Committed to disrupting the status quo, millions have joined the movement, helping fund over 1,300 projects around the world. In addition to tackling key health issues faced by men, Movember is working to encourage men to stay healthy in all areas of their life, with a focus on men staying socially connected and becoming more open to discussing their health and significant moments in their lives. The charity’s vision is to have an everlasting impact on the face of men’s health. To donate or learn more, please visit

Further information & Samples: Nick Heath 07720 297972 /

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