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28th June 2017

Never afreud of a challenge: Hop Stuff launches new seasonal beer, Freudian Strip

  • The new offering is a lightly tinted Vienna Lager with orange notes
  • The brewery has teamed up with East London artists Quite Good Cards to create the summer serve
  • Freudian Strip launches tonight with a media preview event at The Fine Line

28th June 2017 – London-based brewery, Hop Stuff, has unveiled its new seasonal draft beer; a citrusy Vienna lager named Freudian Strip, launching tonight with a special event in London.

Never shy of wry word play – beginning with its very own name – Hop Stuff’s latest offering boasts a 5.4% ABV and a lightly tinted amber shade.
Complementing each other in a perfect balance, the Vienna malt and Mandarina Bavaria hops beautifully copulate to birth a post-coital orange candy kiss. The variant’s slippery drinkability, moreish richness and tantalising ‘come-hither’ zest make it a tasty little menace – as crazed as its namesake.


Launched in the height of summer, the sexy new brew will be initially available at Hops Stuff’s flagship bar, the Taproom, with a selection of London venues to be announced soon.

The launch of Freudian Strip also marks Hop Stuff’s first artistic collaboration with East London illustrators, the Ward brothers, in a move that celebrates creativity, humour and entrepreneurial spirit across the capital. The Wards’ brand, Quite Good Cards, is renowned for pairing iconic images with witty wordplay. The East London duo have designed artwork for the new offering, and are only the first local independent creatives the brewery will work with on seasonal beers moving forward.


James Yeomans, founder of Hop Stuff Brewery, says “We’re really excited to take part in our first artistic collaboration, especially as it’s with a local business that we are passionate about supporting. Earlier this year we released our core range in cans, with accessibility to craft beer at the forefront of our minds. However, our seasonal variants allow our top brewers to stretch their creative legs and experiment with more daring flavour profiles. Partnering with Quite Good Cards allowed us to work with a fantastic team of likeminded locals to design a visual personality for this loveable lager.”


James Ward, co-owner of Quite Good Cards said of the partnership: “My brother and I are always looking for fun opportunities to collaborate with other companies and we’re really excited about working with Hop Stuff on their new Vienna lager. Considering the ideas for our work are usually facilitated by the odd pint of beer, it’s great to have the chance to give something back to an industry from which we have taken so much.”
Hop Stuff Brewery’s Freudian Strip will be available on tap only from the 28th June at an RRP of £5.50 per pint.


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For more information please contact: /

0207 291 3000





Craft beer ought to be for everyone. This is the idea that spurred James Yeomans to start Hop Stuff Brewery in 2013. He wanted to make craft beer to share with anyone – whether a green bottle beer drinker, a craft aficionado or his grandma. He liberated himself from the white-collar lifestyle to make this dream a reality.


From one man and his dog in 2013, to a team of 22 passionate beer loving brewers and over 600 investors in 2017. Today Hop Stuff Brewery is brewing 400 kegs a week, but our journey into the crazy world of craft beer is only just beginning!


Hop Stuff can be found in their own Taproom as well as Honest Burgers, Craft Beer, Feast London, Bottle Cave and many more. For their full stock lists and more info see their website:




Eddie and James Ward started Quite Good Cards because they wanted to create cards people would actually want to buy for a close friend. Utilising their skills in illustration and writing, together with their shared love of quirky humour, they began selling their work at markets in London. After a few false starts and a smattering of brotherly disagreements, sales flourished, distribution took off and they haven’t looked back since.

Quite Good Cards have finished their first book, and are looking for more projects to sink their teeth into. They are contactable through their website: