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9th December 2022

New and exclusive American craft beer launch through Home Bargains

Home Bargains retail chain is launching nationally three high-quality, imported American craft breweries throughout their extra-large and super stores in an exclusive three week promotion starting 14th December 2022.

Two of the breweries, Paradox Brewing Co from North Hudson, New York and Upslope Brewing Co from Boulder, Colorado will be making their UK debuts while the third, DC Brau from Washington DC entered the UK market earlier this year.

The range of innovative and distinctive American craft beers will be highlighted in store on gondola ends with highly visible American themed branding and comprise:

DC Brau Brewing Co

In Session IPA 4.5% ABV, 355ml can – a crisp and refreshing IPA that’s packed with flavour, has a smooth mouthfeel and is brewed with 100% Centennial hops.Bitter enough to know you’re drinking an IPA but light enough to be sessionable.

Penn Quarter Porter 5.5%ABV, 355ml can – a robust porter that sits on the line between a porter and a stout with chocolate notes and a dry, roasted finish.

Paradox Brewing Co

Para Helles 4.5% ABV, 473ml can – a balanced, German-style Helles that’s super-light and refreshing and leads with a nice bready character that gets easier to drink as you go.

Sonder Bräu 5.99%ABV, 473ml can – a Dortmunder Export style lager with a modest hop profile, a soft bready flavour and rich mouthfeel.Crisp and clean to awaken your senses and leave you experiencing more.

Upslope Brewing Co

Craft Lager 4.8%ABV, 355ml can – a premium American lager brewed entirely of malted barley, this Colorado-style session beer is a clean, easy, light-bodied lager for the ages.

Citra Pale Ale 5.8%ABV, 355ml – prominently features Citra hops to deliver pungent grapefruit and tropical fruit aromas on the nose with a semi-dry finish.Juicy notes imparted by the hops pair with the light caramel malt character to balance this drinkable, ‘go-to’ American pale ale.

The promotion is the brainchild of leading global beverage importer, Heathwick, who has developed a strong relationship with Home Bargains over the last three years.The Brewers Association, the not-for-profit trade association for small and independent American craft breweries, also assisted with the promotion.Richard Sullock, commercial manager at Heathwick, comments: “By supplying Home Bargains with genuine, authentic, imported American craft beers we’re providing a huge consumer focused offer and ensuring that shoppers benefit from an exciting and exclusive range of top-quality American craft beers with an accessible price tag.”

Heathwick imports and distributes a range of unique beverages including American craft beers from DC Brau Brewing Co, Fordham & Dominion, Saugatuck Brewing Co and Tailgate beer. Contact Tel:020 7938 3991 Alternatively email


Issued on behalf of Heathwick Ltd, 25A Holland Street, Kensington, London W8 4NA.

Press release from Heathwick Press Team.

For further information please contact Tel:020 7938 3991 Alternatively email