Independent family brewer Hall & Woodhouse is launching a New England IPA (NEIPA) as the first beer in its new ‘Small Batch Series’ of limited edition bottled beers. The Small Batch Series will offer contemporary and adventurous beers, complementing Hall & Woodhouse’s successful Badger Beers brand.
The Small Batch Series NEIPA is an unfiltered 5.5% ABV beer with notes of pineapple, mango and a hint of tangerine. It is Hall & Woodhouse’s first hazy beer, brewed with oats and wheat to provide smoothness and a milky opaqueness, and three hops, El Dorado, Citra and Mosaic, chosen for their powerful aromas.
Available exclusively through the Badger Direct online store, or at the Hall & Woodhouse Brewery Shop in Blandford, Dorset, the NEIPA is packaged in 500ml bottles and sold in cases of six (£19.20) or 12 bottles (£35.80).
The NEIPA is the latest beer to come out of Hall & Woodhouse’s ambitious NPD programme, which has seen it launch Fropical Ferret and Twice Tangled – both innovative ‘twists’ on top-selling Badger Beers – and Milk Made, a milk stout with notes of chocolate, vanilla and coconut.
Drinks Marketing Manager Matt Woodhouse said: “The Small Batch Series is an exciting development in Hall & Woodhouse’s beer offering. The New England IPA is an outstanding beer to launch it with and sets the bar high for subsequent additions.
“Introducing new beers outside of the Badger range allows us to offer exciting, limited edition brews and the opportunity for a wider range of styles, engaging both new and existing drinkers who are motivated by innovation and experimentation.
He added: “Small Batch Series is a new name from Hall & Woodhouse, but it comes with the centuries of brewing heritage and focus on brewing top-quality beers with the finest ingredients, that have always underpinned our Badger Beers. We are confident that this combination of tradition with innovation will lead to a great experience for the Small Batch Series drinker.”
The Small Batch Series beers will be brewed at Hall & Woodhouse’s state-of-the-art brewery in Blandford, Dorset. The brewer plans to release more beers under the range several times a year, with runs limited to around 2,000 cases, available exclusively via its e-commerce store Badger Direct and the Brewery Shop.
New England IPA: tasting notes
This NEIPA is brewed using oats and malted wheat to provide a smoothness and milky, opaque appearance. Three hops, El Dorado, Citra and Mosaic, chosen for their powerful aromas, are added late to the whirlpool, and then as dry hops into the fermenter. It is low in bitterness, smooth in mouthfeel and rich in tropical notes: pineapple and mango, with a hint of tangerine.
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Notes to editors
- Badger Beers have been brewed in Blandford, Dorset since 1777 by independent regional family brewers, Hall & Woodhouse, who also own around 180 pubs across the south of England. The business is now under the stewardship of the seventh generation of the Woodhouse family.
- The Badger range of characterful, award-winning beers have widespread, nationa
l distribution, with listings in all major supermarkets and in thousands of independent grocery and specialist drinks stores, as well as with leading wholesalers and cash & carry outlets. - The Badger portfolio includes established, well-known ales including Golden Champion, Fursty Ferret and Tangle Foot, which are among the UK’s Top 10 fastest-growing PBA (premium bottled ale) brands.
- More recently, Hall & Woodhouse has embarked on an ambitious NPD programme, which, coupled with the expertise of their brewing team led by Master Brewer Toby Heasman, has resulted in new beers including Fropical Ferre
t, a fruity IPA; Twice Tangled, a double-hopped IPA; and Milk Maid, a milk stout with notes of chocolate, vanilla and coconut. A New England IPA, launched in autumn 2021, is the first beer in a new Small Batch Series from Hall & Woodhouse. - Badger Beers have won an impressive number of awards in UK and international beer competitions. In 2021 Golden Champion won a Silver medal in the World Beer Awards, while Fursty Ferret took Bronze in the same competition as well as in the Great Taste Awards.
- Badger Beers are proud of their Dorset heritage. Support for the local community includes sponsorship of the Dorset Wildlife Trust, the county’s nature conservation charity.
- Badger Beers is also a patron of the Royal British Legion’s Centenary in 2021, and is featured in its ‘Cooking with Heroes’ book.
- For more information see www.badgerbeers.com/our-beers/
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Press release issued on behalf of:Hall & Woodhouse
For further information:
Ros Shiel:ros@shielporter.com / 07841 694137
John Porter:john@shielporter.com / 07734 054389