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17th October 2014

New look Rudgate Bottled Ale but with same great award winning taste!

Multi award winning craft brewery Rudgate, have launched a new vibrant redesign for their bottled ales range.   Strong colours have been combined with “Viking “ imagery to tie in with the York heritage of their brand.


“The impact of the craft beer revolution on British ale has become increasingly visible in the premium bottled ale sector.  We felt we needed to capitalise on this movement and take some visual ownership of it given the hand made, small batch production of Rudgate.  “  said Mat Lazenby of Lazenby Brown Design.


It was important that the new design appealed not only to the core traditional ale drinker, but also engaged with the new “curious” drinker looking for new brands to try.  “The shelf stand out of the new design is just what I wanted for the Rudgate brand – I am looking forward to seeing the positive impact that I am sure the new look will have  upon sales going into the Christmas period” commented Craig Lee MD.


Rudgate bottled ales are available throughout Yorkshire in the following Supermarkets – Asda, Booths, Morrisons, Sainsburys, Tesco and Waitrose – plus also in a wide selection of Independent retailers and online.



Notes to Editors:


Rudgate Brewery is a family owned business based in Tockwith, North Yorkshire which was established in 1992.  The company specialises in the production of traditional cask conditioned ales which are sold to free-houses, wholesalers , local and national pubs and as of 2011 entered the bottled sector.  Our Ruby Mild was awarded Gold in the Mild Category at Britain’s most prestigious beer festival “The Great British beer festival 2012” for our Ruby Mild cask ale.



Lazenby Brown design agency are based in central York and are responsible for the new look labels.


If you have any questions please do not hesitate to contact :

Alison Pearce – 07979 240585

Craig Lee Rudgate Brewery – 01423 358382