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11th October 2022

New Show Sense of Beer Style Features Beer Judge Certification Program 2021 Style Guidelines

Herz and Storton Team Up To Educate The World About Beer

LYONS, COLORADO / BOISE, IDAHO— Two of today’s top educators in beer announce the launch of an innovaLve new show, Sense of Beer Style, devoted to essenLal beer-style training for those who want to lead in beer. With beer being the world’s top-selling fermented beverage, the show fills a void by covering foundaLonal concepts and touring the audience through the new 2021 Beer Judge CerLficaLon Program (BJCP) style guidelines. Each episode will be published as a podcast and video show.

Show hosts Jeremy Storton of Good Beer MaYers and Julia Herz of HerzMuses Enterprises and the American

Homebrewers AssociaLon joined forces while studying for the Advanced Cicerone® test (they passed) in the Fall of 2021. As beer educators and BJCP judges, the duo are the perfect pair to help food and beverage professionals, homebrewers, professional brewers, and beer lovers demysLfy, explore and celebrate the beverage.

“We invite everyone wanLng to lead in beer to put Sense of Beer Style on your must-listen-to list,” said Julia Herz, cohost of the show. “A closer study of styles reveals not only ingredients and beer staLsLcs, but also history, culture, regional aYributes, and factors that drive our preferences, experiences, and our modern economy,” shared Jeremy Storton, co-host. “Now there is an authoritaLve resource that educates on the latest in style educaLon and lexicon,” added Herz.

Sense of Beer Style has two versions of episodes. The Prepisodes overview foundaLonal concepts menLoned in the beer style guidelines. Stylecasts cover each style from the 2021 BJCP guidelines, including relevance and history, typical ingredients, brewing process, overall sensory, appearance, aroma, flavor, mouthfeel, style comparison, commercial examples, and vital beer staLsLcs. Herz and Storton also cover ideal glassware, serving temperature, and pairing suggesLons for each style.

Listen at via audio published on Apple Podcasts, SpoLfy, SLtcher, Amazon, and more. Video published via SpoLfy.

Hashtag: #SenseOfBeerStyle


Media Gallery: Images here

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About Show Hosts

Julia Herz is an Advanced Cicerone®, CerLfied BJCP Beer Judge, a trained sensory professional, award-winning homebrewer, author of Beer Pairing – The Pairing Guide From the Pairing Pros (Voyauger 2016), and ExecuLve Director of the American Homebrewers AssociaLon.

Jeremy Storton is an Advanced Cicerone®, CerLfied BJCP Judge, IBD CerLfied Brewer, homebrewer, beer educator, photographer, video producer, and an award-winning beer writer & podcaster with his company, Mountain Sea Media, LLC. He also hosts the Good Beer MaYers Podcast launched in February 2018.

About the BJCP Style Guidelines

The BJCP is a worldwide cerLfying organizaLon for judges of beer and related fermented products founded in 1985. Gordon Strong authored the 2021 guidelines with Kristen England. The complete list of contributors and the most current guidelines version can be found here. Copyright 2021, Beer Judge CerLficaLon Program, Inc.

Press release from Guild Member Jeremy Storton.

For further information, please contact Jeremy Storton,, and Julia Herz,