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2nd February 2017



St Austell Brewery has announced the first two beers that have made it into its 2017 beer portfolio. Eureka and Underdog are now available as permanent draught beers from the Cornish brewer.


After being introduced in bottle in December, Eureka has now been launched in keg for the on-trade. The 4.9% ABV American pale ale is a single-hopped beer crafted in the West Coast USA style that inspired a brewing generation – it’s also the first beer that’s been launched as a permanent brew from St Austell’s Small Batch Brewery. Underdog, an innovative 3.5% session IPA, has also joined St Austell Brewery’s award-winning beer line-up.


A Eureka moment…


Bursting with blackcurrant, tangerine and grapefruit, alongside a smart bitterness provided by the hop after which it is named, Eureka showcases a taste sensation that promises it will be talked more about in the future.


During the Eureka brewing process, California ale yeast is used in the fermentation to provide a light and delicate canvas to allow the exciting new American Eureka hop variety to express all of its distinctive character.


Definitely not the Underdog!


Underdog also joins St Austell Brewery’s portfolio. First brewed for the Celtic Beer Festival – St Austell Brewery’s annual charitable event – the highly-hopped beer is intentionally low in ABV and brewed using hops from all around the world.


The as yet un-named 7270 hop from the USA delivers big mandarin flavours; Australian Galaxy hop adds peach aromas and the ever-popular Simcoe hop also adds its distinctive fruity flavour.
The highly-hopped, fruity and unfiltered IPA, filled with pineapple, citrus and lemon notes, has a lovely glow in the glass.


St Austell Brewery’s brewing director, Roger Ryman, who created the new beers, said: “Eureka is a big moment for us as it’s the first beer from our innovative Small Batch Brewery that has been made available to the on-trade nationwide. After a great response, it made total sense to launch Eureka as a core brand to allow it to reach even more beer-lovers.


“With Underdog, what it intentionally lacks in ABV it more than makes up for in flavour. We believe there is a gap in the market for a high flavour low alcohol IPA and this memorable beer will leave pub-goers asking for more.”


Roger added: “Alongside our core range, there’s lots more to come in the brewing calendar in terms of innovation. As well as a new three-season schedule in the Small Batch Brewery, which will see more than 27 limited edition beers launch, we’ll be unveiling more permanent beers as the year goes on.”


A record-breaking December rounded off an exciting 2016 for St Austell Brewery. As well as topping the 114,000 barrels’ mark – a growth of more than 6% compared to 2015 – St Austell Brewery also celebrated the acquisition of fellow regional brewer Bath Ales.


In addition to announcing further new permanent beers in 2017, a new dedicated marketing campaign to support Tribute, St Austell Brewery’s flagship Cornish ale, will also be going live in the spring.


For more information about Eureka or Underdog, or St Austell Brewery, visit


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2 February, 2017


For further information, please contact:

Laura Hicks

National Media & Communications Manager

St Austell Brewery

01726 627199