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17th June 2022

Over £5,000 raised for Macmillan Cancer Support at ‘Greene King Carling Cup’ Football Tournament attended by trade

Graham Bedford Licensee of The Bell Inn pictured with GK Carling Cup and members of winning Team Diageo

Greene King Pub Partners and Carling have raised £5,040 for Macmillan Cancer Support by hosting a ‘Greene King Carling Cup’ football tournament.

The Greene King Carling Cup was hosted at The Bell Inn in Panfield near Braintree, a Greene King Pub Partners pub run by Graham Bedford, which features a full-size football pitch.

In total,10 teams took part in the tournament, ranging from Greene King and Carling members of staff to Greene King Pub Partners licensees and suppliers. After 7 matches, a team comprising of staff from Diageo lifted the ‘Greene King Carling Cup’ in a thrilling final.

The tournament was made possible thanks to sponsorship from Carling, who provided a bar along with football kits, pitch boards, a mural and even gazebos and stadia seating to make the ‘Greene King Carling Cup’ final experience just like a professional football cup final.

Coca Cola also kindly supported the day by providing complimentary soft drinks for all the players and volunteers involved in the tournament.

To round the day of football off, a charity auction was also held at the end of the tournament to top up the amount fundraised for Macmillan Cancer Support. All of the money raised will help the charity continue to do whatever it takes to provide vital care and support for people living with cancer.

Earlier this year, Greene King Pub Partners – the leased, tenanted and franchise division of Greene King – announced a new initiative called ‘Partners Powering Change’. Partners Powering Change enables Greene King’s Partners to get involved in causes including raising money for Greene King corporate charity partner Macmillan Cancer Support.

James Pearson, Business Development Manager for Greene King Pub Partners – who organised the tournament – said:

“We’ve had a great day hosting a really fun football tournament, but more importantly we have raised over £5,000 for Macmillan Cancer Support. Thank you so much to the team at Carling and Graham at The Bell Inn for helping make the Greene King Carling Cup possible.”

Wayne Shurvinton, Managing Director for Greene King Pub Partners, said:

“Pubs are a force for good and the Greene King Carling Cup football tournament shows just that. I am proud to have teamed with our Partner Graham and Carling to raise funds for the great work Macmillan Cancer Support do and look forward to making this an annual event in the calendar.”

Laura Wedd, Brand Manager for Carling, said:

“Thanks to James at Greene King and Graham at the Bell for letting us be involved in supporting such fantastic fundraising. Carling are proud to support Greene King’s charity partners and it was great bringing back the famous Carling Cup for this special event.”


About Greene King Pub Partners:

About Greene King Pub Partners: Greene King is the UK’s largest pub company and brewer, with a history stretching back more than 200 years in its hometown of Bury St Edmunds in Suffolk. It currently employs around 40,000 people across its five divisions: Local Pubs; Destination Food Brands; Premium, Urban and Venture Brands; Pub Partners; and Brewing & Brands.

The Greene King Pub Partners division operates over 1000 leased, tenanted and franchise pubs across England, Scotland and Wales with independent business partners. In March 2021 it was recognised as the best leased and tenanted pub company at the Publican Awards, the 5th time Greene King Pub Partners has won the national industry award.

About Macmillan Cancer Support

At Macmillan, we give people with cancer everything we’ve got. If you’re diagnosed, your worries are our worries. We will move mountains to help you live life as fully as you can. And we don’t stop there. We’re going all out to find ever better ways to help people with cancer, helping to bring forward the day when everyone gets life-transforming support from day one. We’re doing whatever it takes. But without your help we can’t support everyone who needs us. To donate, volunteer, raise money or campaign with us, call 0300 1000 200 or visit

Press release from Greene King Pub Partners

Press Contact: Nick Lawrie Email: