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15th October 2012



RAF Serviceman-turned-Paralympian, Jon-Allan Butterworth, presented a giant cheque to Help for Heroes at the Beehive pub in Sheffield, after Tetley’s reached their target of raising £100,000 for the charity.


Three-time Paralympic cycling silver medallist, Butterworth congratulated Northampton brewer, Carlsberg Tetley and thanked the public who supported the ‘Raise a Glass’ campaign which helped raise £107,760 in just under five months.


Fundraisers from all over the country have been getting involved with the ‘Raise a Glass’ campaign, including hikers who celebrated Armed Forces Day by tackling the Yorkshire Three Peaks Challenge earlier this summer where they raised a toast at the top of the final peak.


Sales of a limited edition bottled ale, Tetley’s Trust Porter, promotional packs of Tetley’s Smooth Flow and a highly successful ‘1p a pint’ campaign through August, donating 1p from every pint of draught Tetley’s sold across the country also significantly contributed to the total raised. Pubs up and down the country, including the Beehive, have also got behind the campaign hosting fundraising events to support the British charity which is close to the hearts of many Tetley’s drinkers.


Speaking at the Beehive, Jon-Allan Butterworth said, “I am so pleased that I have been able to present the cheque to Help for Heroes. I’ve seen first-hand how the money raised for this charity can change people’s lives and would like to thank everyone at Tetley’s for their support.  Congratulations to all those who completed the Yorkshire Three Peaks Challenge, their fundraising efforts really will make a difference.”


The money will now be invested in the development and maintenance of Tedworth House, a fully integrated rehabilitation centre in Tidworth, Wiltshire, which opened earlier this year with financial support from Help for Heroes.


Tedworth House provides wounded troops will a full range of welfare, medical, rehabilitation, education and resettlement facilities. Help for Heroes is committed to funding a large-scale renovation and creation of new accommodation wings and state-of-the-art gymnasium and wellness centre.


Charlotte Moffat, Senior Brand Manager Tetley’s said: “We are delighted to have not only reached but gone beyond the £100,000 target for the Tetley’s ‘Raise a Glass’ campaign. Help for Heroes is a fantastic British charity and one that we are incredibly proud to support. We are very thankful for everyone who has got involved in the fundraising effort for Help for Heroes which has included pub owners like Emma Swan from the Beehive, Tetley’s employees and customers from across the country – without their involvement this fantastic achievement just would not have been possible.”


Tony Eaton, a Help for Heroes volunteer and Olympic torch bearer accepted the cheque on behalf of the charity today, he said: “We’d like to say a huge thank you to everyone at Tetley’s for all their support and express our thanks to every member of the public who have got involved with raising money for the campaign. A special thank you goes out to those landlords and landladies across the country who have set time aside from running their businesses in order to help the cause. The £100,000 raised is greatly needed and it is hugely appreciated. On behalf of everyone at Help for Heroes and all those who the money will benefit, thank you for your support.”


Other campaign activities included, the Sunderland Greyhound Stadium staged a fundraising night and invited troops, and The Three Horseshoes pub donated their takings from their annual beer festival to the cause.


For more information about Tetley’s ‘Raise a Glass’ campaign in support of Help for Heroes visit






  • Thanks to the fantastic British Public, Help for Heroes (H4H) has raised over £121m since its launch in October 2007.
  • All over the country, people are baking cakes, shaving heads, parachuting, walking, hiking, cycling and much more to raise money for our heroes.
  • H4H does not seek to criticise or be political. Our goal is to assist and work closely with the Royal Navy, Army and Royal Air Force to provide support where it is most needed.
  • To date, all monies raised for H4H have spent or allocated on the direct, practical support of our Servicemen and women who are wounded, injured or have become sick while in the service of our country, to include support and assistance to their families when appropriate. For information on how we spend your money, visit
  • H4H has funded a variety of projects including the £8m Rehabilitation Complex at Headley Court, a new £3.5m treatment centre for Combat Stress, £1m for adaptive adventure training through the Battle Back programme and the creation of a £6m Quick Reaction Fund to support individuals in need.
  • In February 2010, H4H announced its lead role in the creation of five regional Personnel Recovery Centres (PRCs), which provide, in partnership with the MOD, The Royal British Legion and other Service charities, on-going training and support for the wounded after Headley Court. H4H has committed to raising £150 million to build and run the centres in what is believed to be the largest contribution in British military history. Locations of the PRCs are Edinburgh, Colchester, Catterick, Tidworth and Plymouth.


Lauren Foster
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(L-R) Paralympian Jon-Allan Butterworth, Tony Eaton from Help for Heroes, Charlotte Moffat Tetley’s brand manager and Beehive landlady Emma Swan.jpg
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(L-R) Jon-Allan Butterworth, Beehive landlady Emma Swan and Tony Eaton from Help for Heroes.jpg
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