The fast growing Peerless Brewing Co is rolling out two new innovative brews for the summer months – including a ground breaking un-hopped mild.
Dark Matter (3.6%abv) has been devised as black, mild style ale brewed with eight types of malts, but totally without hops. The award winning Wirral brewer is again going national to offer the brew exclusively to some 250 outlets in Mitchells & Butlers (M&B) nationwide Ember Inns and Nicholson’s pub chains for June, July and August.
Dark Matter’s creative mix of eight malts – Oats, Munich, Crystal, Special B, Abbey, Wheat, Pale and Roast – combine to create a rich variety of flavours; ‘citrus, honey, toffee, tropical fruits, chocolate, caramel and raisin, with bitterness coming from the roast malt but tempered with residual sweetness”. Food Matching suggestions include roasted meats, game and smoked barbeque meats and sausages.
Peerless head brewer and MD Steve Briscoe said “This is a unique selling point ale for publicans to have on their bar. Dark Mild usually has very low hop content. But this is a unique zero hopped beer, bursting with flavour at a modest strength. It is terrific traditional session ale in the dark beer category.”
To welcome May, Peerless is launching Boston Red (4.5%abv) to be available across the free trade. The second in a range of baseball themed ales this is a pale red, malty tipple styled as ‘traditional premium ale with a dominant fruity hop finish’.
Taste notes declare: “Belgian Abbey and Special B malts are coupled with American Hops for a unique transatlantic combination. The intensely malt backbone gives biscuit and raisin overtones while the American Chinook and Columbus hops provides citrus and floral flavours.”
2/
In April Peerless has enjoyed record sales and national exposure with the championship Peerless Pale (3.8%abv) successfully offered to publicans throughout the country for the first time on the Punch ‘Finest Ales’ selection. The brew was hailed as the gold champion for standard strength bitters at the SIBA (Society of Independent Brewers) North West Region Beer Competition 2013.
Now, following the appointment of David Wilson as business manager, Peerless is poised for further sales growth with an investment that will double production capacity to 20 brewer’s barrels (5,760 pints) per brew length.
Ends/ ref: Peerless PR35
Note to editors: *SIBA North West Beer Competition: This leading beer industry contest judged more than 40 entries for the standard bitters class from some of the region’s top breweries.
Peerless beers have won 14 SIBA awards at both regional and national level over the past four years along with. several Camra (Campaign for Real Ale) accolades.
Storr (4.8%) a pale and hoppy cask lager cold conditioned was voted ‘top local beer’ at Liverpool Beer festival. Jinja Ninja (4%abv) was first brewed in 2011 as speciality ale with root ginger and chillies for and was at the SIBA (Society of Independent Brewers) National Brewing Awards 2012 it was voted Champion Bottled Speciality Beer and claimed a bronze award for all bottled beers in the contest. Peerless beer brands also include Red Rocks (5%abv), Triple Blond (4.1%abv), Hilbre Gold (4.5%abv), Dark Arts (4.1%abv), and strong ale Full Whack (6%abv) in the core ale portfolio.
Peerless directly supplies free trade customers throughout Merseyside, Cheshire and Greater Manchester and reaches national pub company outlets in the region under the SIBA Direct Delivery Scheme.
For further media information, interviews and photographs please contact: Steve Hobman, Rhino Public Relations: 07751 578605. email: shobman@rhinopr.freeserve.co.uk