A new craft lager is brewing up success for the innovative Peerless Brewing Company of Birkenhead.
Storr (4.8%abv) – it means ‘strong or powerful’ in Old Norse- is raiding pubs throughout Wirral and Cheshire to capture the taste buds of adventurous drinkers as it meets the rising demand for quality craft lagers.
One pub ‘taken’ is the award winning Spitting Feather’s Brewery Tap* in Chester’s Bridge Street, where Storr has quickly become a top favourite with regular lager drinkers and is enjoyed by many visitors to the bustling tourist city. It also sells well at sister pub the West Kirby Tap.
Chester Tap landlord John Thomas said: “Storr has quickly become a best seller, popular with regular lager drinkers and often catches the attention of tourists looking for something outside the normal range.”
An authentic, straw coloured, Munich style lager, Storr is brewed with Czech Saaz and German Perle hops and the world renowned lager yeast strain from Weihenstephan in Germany.
Slow fermentation and cold maturation deliver ‘floral and fruity aromas with a slightly grassy herbal note and a dry biscuit profile for a clean, crisp flavour’. It is lightly carbonated, but not filtered or pasteurised.
The first Peerless keg-dispensed brew, Storr is expected to further grow business for the recently expanded six year-old Birkenhead brewery. Potential outlets include dining bars and restaurants that don’t offer cask ale but wish to sell a quality local beer.
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Peerless founder and managing director Steve Briscoe said: “We are primarily a cask ale brewery, but as we grow our business Storr is winning new followers. Produced to true brewing traditions, it meets today’s demand for quality craft tipples no matter what the type of dispense. It will help us break into bars and dining pubs that wish to sell quality beer with provenance, without taking cask-ale. It is very rewarding to see this early success in such a prestigious beer venue as the Chester Brewery Tap.”
The Pool Street brewery recently doubled brewing capacity with investment in a modern plant capable of producing 120 brewer’s barrels-a-week and has shown growth at some 30 per cent a year since start-up.
Peerless currently supplies free trade customers throughout the North West and reaches national pub company outlets under the SIBA (Society of Independent Brewers) Direct Delivery Scheme.
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In 2015 Peerless won Champion Bottled Beer for Oatmeal Stout at the SIBA (Society of Indepedent Brewers) North West Beer Competition.
At the North West SIBA Awards in 2014 Peerless claimed gold for both Knee Buckler IPA (5.2%abv) in the strong cask bitters class and for speciality beer Jinja Ninja (4%abv), while silver awards went to new brew RIOT Stout (7.2%abv) for premium strength cask ales and to Jinja Ninja in the speciality bottled category. RIOT Stout also picked up bronze for bottled porters and stouts.
The award winning ales also include: Peerless Pale (3.8%), Red Rocks (5%abv), Triple Blond (4.1%abv), Hilbre Gold (4.5%abv), Dark Arts (4.1%abv), and strong ale Full Whack (6%abv) in the core ale portfolio.
*The Chester Brewery Tap has won several Camra (Campaign for Real Ale) awards since the Spitting Feathers Brewery of Waverton, Chester, opened the historic Gamul House as its ‘brewery tap’ in 2008.
For further media information contact: Steve Hobman, Rhino Public Relations: 07751 578605. Email: shobman@rhinopr.freeserve.co.uk