An Eastbourne microbrewery is aiming to raise £10,000 for the town’s ill-fated pier by donating profits from a new ale, ‘Craft Pier’, 3.8%.
The brew will be a variation on a popular recipe, and designed to evoke nostalgic memories of the seaside, although the secret ingredients are being kept under wraps.
The idea is a collaboration between The Long Man Brewery a 20BBL microbrewery, owned by businessmen who went to school in Eastbourne, and the Curious Beer Club, a regular meet the brewer event run at The Dolphin, a town centre pub.
‘The town was devastated by the fire – there isn’t a member of staff or friend who doesn’t have happy memories of the pier – so we’re determined to do our bit,’ said Jamie Simm, head brewer.
‘We’re also very keen to produce a pint which captures what the pier stands for, a modern seaside reminder of times gone by.’
Adam McNaught-Davis, from the Curious Beer Club added, ‘We are over the moon Jamie and his team are so enthusiastic about this project and prepared to be so generous with the profits of the beer sales. Breweries remain at the heart of communities, and Eastbourne is lucky to have the support of such a progressive company.’
Craft Pier, 3.8%, will be on sale direct and through Eastbourne based HT White & Co, who are also supporting the fund raising.
The money will be given to Eastbourne Pier Benevolent Fund and used to support those affected by the fire.
For more information contact
Adam McNaught-Davis
L I N D O N e a s t
Content marketing / branding
www.lindoneast.com
Work
Portfolio
http://www.linkedin.com/in/adamonsea
Tweets by adamonsea
Side Projects
Prints
Curious Beer Club
tech resort
+44 (0) 1323 722 720 / +44 (0) 7810 54 66 94