The development of AI and technology is not just limited to your supermarket shop or drafting a new CV, it is also having a profound impact on the beer and pub sector too, a topic that the British Beer and Pub Association is looking to delve into at their inaugural industry conference, PintTech.
Hosting this industry exclusive event for the first time, the impact that technology is having on both innovation and the consumer experience is an appropriate topic for the trade association to delve into, as the sector moves away from the impact of Covid and into understanding the next decade of pub-going.
Helping the BBPA to think about the future is a programme of expert speakers and panels that will help brewers and pub companies grasp what the future will bring.
Parthenon-Ernst & Young partner Suraj Ramaprsad will be looking at the latest AI and Technology impacts across the sector, before a panel of industry members consisting of Richard Stevens (Heineken), Laura McKay (St Austell Brewery), Christian Barden (Konvoy) and Nick Fryer (Dojo) discuss where these innovations will directly impact the brewing and pub sector.
KAM Media founder Katy Moses will talk to future sectoral trends before being joined by fellow industry members from Juliette Keye (Red Engine), Tony Allen (ACCS) and Aaron Duffett (Lucky Saint) to discuss how this will begin to show in the consumer experience.
Timely now and as we move towards 2034, the road to Net Zero will be discussed and presented alongside the latest research data by Mark Chapman, CEO of the Zero Carbon Forum. He will be joined in a panel discussion by Paul Garland (Greene King) and Rob Bray (Wildfarmed), while there will also be a discussion early in the day into the future political landscape for beer and pubs.
The inaugural conference has also been backed by a number of high-profile industry sponsors, including headline partner Zonal Technologies, with the event recognised as a fantastic opportunity to highlight the innovation amongst each sponsor, but an opportunity to network over a shared love of Britain’s most beloved sector.
Taking place on the 22nd of May at the Cumberland Hotel in London, BBPA CEO Emma McClarkin commented on the exciting opportunity to host the association’s first conference, commenting on the importance of the topic as we move into an increasingly technological society:
“Hosting the PintTech conference is a fantastic opportunity for industry members to uncover the many interesting and innovative changes that are developing every day in our sector, as technology becomes increasingly important to daily life.”
“The impact that this is having on the beer and pub sector, and will continue to have, is an often-unexplored aspect of the industry, and hopefully this conference will begin a wider conversation on how we can use these developments to future proof our business and offer exciting new opportunities for brewers, pub owners and consumers alike.”
Tickets are on sale now for the industry first event, and can be purchased at the link here – https://www.inntegra.co.uk/tickets/pinttech-24
For more information or to arrange an interview, contact Josh Bamber at press@beerandpub.com
About the British Beer & Pub Association
The BBPA represents UK companies which between them brew over 90% of the beer sold in the UK and own over 20,000 pubs.
Our members include international companies, national and local brewers and pub businesses operating managed and tenanted pubs in cities, towns and villages across the country.
These businesses are at the heart of communities and local economies and include family businesses who have been brewing beer and running pubs for hundreds of years alongside emerging brewers and pub operators.
- The UK’s beer and pub industry supports close to 940,000 jobs
- The industry adds £26.2billion to the UK’s economy each year
For more information or to arrange an interview, contact Josh Bamber at press@beerandpub.com
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