Purity Brewing Company and Ricoh Arena are celebrating achieving Cask Marque accreditation for the quality of the Purity beers served at the stadium, a UK first!
The award-winning Warwickshire-based brewery has two of its cask ales, Pure UBU and Pure Gold, across five of the Ricoh Arena’s concourse bars and a further bar in the arena’s Ericsson Exhibition Hall. Purity beers are also available in seven hospitality suites, as well as The Mill Bar and Brasserie part of the DoubleTree by Hilton Hotel at the arena.
The multi-purpose venue in Coventry, an international destination for sport, business, and entertainment, has become the first stadium in the UK to be awarded Cask Marque status, the independent award usually reserved for pubs serving great quality cask ale.
Cask Marque recognises excellence in the service of cask ale, taking into account the quality of all cask beer on every bar, including temperature, appearance, aroma and taste.
The home of top-of-the-Premiership Wasps Rugby and host to a range of international performers, the Ricoh Arena has seen unprecedented growth in beer sales following the introduction of Purity ales in 2015.
Paul Halsey, Purity MD, comments: “At Purity we pour our heart and soul into every last drop of beer we produce, with dedicated training support for venues to stock and serve our beer for that perfect pint. We are all extremely proud of this accreditation and it’s a testament to the Purity team and everyone at the Ricoh Arena who looks after our beer there. We’re also very proud of our relationship with the Ricoh Arena and Wasps Rugby. Long may it continue and here’s to hoping we can celebrate again at the end of the month!”
Andy Gibb, MD of the Ricoh Arena adds: “Our partnership with Purity goes from strength to strength, with Gold and UBU proving incredibly popular with event guests, concert goers and rugby, netball & football fans alike. We’re incredibly proud to be serving Purity at the Ricoh Arena and the Cask Marque accreditation is just reward for the quality of the product and the outstanding teamwork displayed between our two organisations.”
For more about Purity Brewing Company visit www.puritybrewing.com and order beers direct at Purity’s www.bottleshack.uk or the brewery shop on 01789 488007.
For more about Ricoh Arena, events and hire, visit www.ricoharena.com
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Notes to editors
About Purity Brewing Co.
Purity Brewing Co. is a company dedicated to making a difference. In its award-winning products: Mad Goose, Pure Gold, Pure UBU, Saddle Black, Longhorn IPA
and Lawless Lager – Purity demands premium quality and uniqueness. In service, Purity offers distinction, approachability and integrity.
Central to the brewer is a strong commitment to supporting the environment. Purity only uses natural ingredients, supports recycling programmes and respects the community. Also, waste products are recycled through a pond and wetland system. This sustainable eco-system helps minimise carbon dioxide emissions and encourage wildlife diversity.
The Awards:
- Longhorn IPA – Gold, Small Pack Strong Bitters and Pale Ales at the SIBA National Independent Beer Awards 2017
- Purity Brewing Company – Winners, Marketing Implementation at the SIBA Business and Industry Award 2017
- Best Brewery Experience winner at the 2016 IWSC Beer Awards 2016
- Longhorn IPA and Pure Gold – Gold medalists at the SIBA Midlands Beer Competition 2016
- Mad Goose – Best Bitter at the 2016 IWSC Beer Awards
- Mad Goose, five star beer winner in the Best Bitter category at The Beer Awards 2016
- Pure Gold, X, Longhorn, Saddle Black & Mad Goose – medal winners at the International Beer Challenge 2016
- Purity Brewing Company – Midlands Sustainable Manufacturer of the Year 2016
- ‘X’ Unfiltered Bourbon Rye IPA – Winner Best Packaging Design, SIBA Business Awards 2016
- Pure Gold – 2016 CAMRA Champion Beer of the West Midlands Medalist
- Pure UBU and Lawless Lager, global winners at the World Beer Awards 2015
- Mad Goose, Longhorn IPA & Gnarly, medalists at the International Beer Challenge 2015
- Pure UBU – World’s and UK’s Best Amber Ale, World Beer Awards 2015
- Lawless Lager – Worlds and UKs Best German-style Lager, World Beer Awards 2015
- Purity Brewing Company – Sustainable Manufacturer of the Year 2015
- Pure UBU Gold Medalist at the International Beer Challenge 2013
- Mad Goose Gold Award Winner at the Great British Beer Festival 2014
- Pure Gold CAMRA West Midlands Champion Bitter 2013
- Saddle Black Bronze Award at Great British Beer Festival 2014
- Longhorn IPA Finalist at the Indie Beer Can Competition 2014
Visit www.puritybrewing.com for more information.
Issued on behalf of Purity Brewing Co by Gough Bailey Wright, St Johns House, 16 Church Street, Bromsgrove, Worcester, B61 8DN, Tel: 01527 579555. For further information please contact: Richard Harris, richardh@gough.co.uk
Sam Wright
PR Account Executive
Tel 01527 579555
Web gough.co.uk
Twitter twitter.com/GoughBW