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8th December 2014

Purity celebrates as it launches limited edition beer ‘Gnarly’

Purity Brewing Company has launched an exciting new limited edition celebration beer for the festive season.

The beer, called Gnarly, is a deeply indulgent, limited edition strong black beer, created to share with friends and family or simply to enjoy all to yourself.

It comes in 750ml corked champagne-style bottles, and with a run of only 1,000, it is sure to be highly sought after by beer and food enthusiasts alike.

Born from the Warwickshire-based brewery’s passion for cycling, Gnarly has been named in tribute to the extreme sports term, which gained prominence in the 1970s. The phrase gnarly was adopted by mountain bikers, surfers and extreme sports fans to describe a dangerous but exhilarating ride. And for Purity Brewing Company, this is what its new beer Gnarly is all about – extraordinary, full of exhilaration and a real drinking experience.

Brewed with a variety of Maris Otter, Crystal Rye, Smoked and Black Malts, hopped with Northern Brewer, Cascade, Chinook and conditioned for six months in traditional oak whisky casks, Gnarly is complex and full bodied. Its aromas carry spiced black pepper and dark fruits with a hint of orange, while the hops allow a lingering bitter finish to counter the sweetness produced naturally by the tannins of the cask.

“Gnarly uses champagne yeast which gives the beer a light and tight carbonation and the oak whisky barrels provide an unmistakable and decadent twist,” said Paul Halsey, Managing Director of Purity.

It is available from Purity’s brewery shop and extended online bottle shop for a limited period only and promises to allow a pure and unadulterated drinking experience.

“Gnarly is a tip of the hat to our friends on two wheels and for those who want to celebrate in style with a truly indulgent beer,” concludes Paul.

Gnarly is priced at £14.95 per 750ml bottle and is exclusively available at and the brewery shop at Upper Spernall Farm, Great Alne, B49 6JF.

– ENDS –

Notes to Editor:

About Purity Brewing Co.

Purity Brewing Co. is a company dedicated to making a difference. In its award-winning products: Mad Goose, Pure Gold, Pure UBU, Saddle Black, Longhorn  IPA and Lawless Lager – Purity demands premium quality and uniqueness. In service, Purity offers distinction, approachability and integrity.

Central to the brewer is a strong commitment to supporting the environment. Purity only uses natural ingredients, supports recycling programmes and respects the community. Also, waste products are recycled through a pond and wetland system. This sustainable eco-system helps minimise carbon dioxide emissions and encourage wildlife diversity.

The Awards:

•       Pure UBU Gold Medalist at the International Beer Challenge 2013

•       Mad Goose Gold Award Winner at the Great British Beer Festival 2014

•       Pure Gold CAMRA West Midlands Champion Bitter 2013

•       Saddle Black Bronze Award at Great British Beer Festival 2014

•       Longhorn IPA Finalist at the Indie Beer Can Competition 2014

Visit for more information.


Issued on behalf of Purity Brewing Co by Gough Bailey Wright, 5 Worcester Road, Bromsgrove, Worcester, B61 7DL, Tel: 01527 579555. For further information please contact: Richard Harris,   Michelle Ivins,