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8th April 2021

Real Ale to rebrand as Real Drinks from April 2021

Real Ale Ltd rebrands to Real Drinks Group Ltd from 8th April 2021.  This includes its three existing London shops in Twickenham, Maida Vale and Notting Hill from Thursday 8th April 2021, with new signage and branding.

Since the business started 16 years ago, the industry has evolved considerably. This rebrand reflects this evolution, encompassing Real Drinks love for not just beer, but for cider, wine, spirits and any drink crafted with integrity and skill.  The team remain passionate about top quality drinks, making them, tasting them, packaging them and sharing them.

Real Drinks enjoy discovering, creating and bringing exciting new drinks to the market.  Working with breweries, vineyards, spirits producers, multiples and direct to consumers on the highstreet, the business creates and shares the best products available.  The shops will continue to list a core range of over 400 different products from small independent producers from around the world, while the wholesale business – which has grown significantly- curates and supplies a range of branded and supermarket own brand drinks for multiples.

Nick Dolan, founder and owner said: ‘The business has come a long way since I opened our first shop as Real Ale on Richmond Road, East Twickenham in 2005 to champion locally brewed, high-quality beers.  I am so proud we have grown so considerably over the years and established ourselves across the drinks industry.  Real Drinks reflects this change.  As a total drinks business our aim is to provide customers with the best quality products in the market.  We champion and support the creaters of the finest drinks available, getting them to the highstreet.  Looking to the future, life is short, so drink well.”

To celebrate the rebrand, Real Drinks has partnered with local London Brewery Jeffersons (Barnes) to brew a (very) limited edition Double IPA, Long In The Tooth, 8% abv.  This will be available in cans and growlers from all three shops while stocks last.  Throughout the first week trading as Real Drinks, online customers will receive 15% discount and the first 75 customers in each shop will receive an exclusive own branded tote bag showcasing the new logo. 

Further branded merchandise will be available from the Real Drinks website.  For more information Real Drinks or follow us on InstagramTwitter and Facebook.  Available from 08 April 2021.

About Real Drinks

Real Drinks is an award winning drinks retailer founded by Nick Dolan in 2005 with extensive experience in Beer, Wine & Spirits and wider drinks market, working with the best brewers & producers around the world.  The Wholesale team manages the full life cycle for own brand development into major multiples across all drinks.  The Retail team has three shops and taprooms in Twickenham, Maida Vale and Notting Hill stocking a core range of over 400 beers, ciders, wines and spirits from small producers all over the world.  Winner of SIBA Best craft beer retailer (multiple) 2021 and Drinks Retailing Awards Retailer of the Year 2015.

Press release from Real Drinks

For more information, contact