Real Drinks Group Limited have acquired renowned specialist UK beer distributor Beer Britannia. With immediate effect Beer Britannia will now operate as part of the Real Drinks Group umbrella.
Real Drinks Group are known for discovering, creating and bringing exciting new drinks to the market. Working with breweries, spirits producers, ready to drink businesses and vineyards across the UK off trade and direct to consumers on the high street, the business creates and shares the best quality products available.
The Real Drinks Group distributor business will continue to curate, supply and package a range of branded and supermarket own brand drinks for multiples. Beer Britannia will complement the core product expertise and expand the range of drinks brands supplied by Real Drinks Group into the off trade market across supermarkets, convenience stores and off licences in the UK.
Nick Dolan, Real Drinks Group founder and owner said: “We are delighted to have made this acquisition and welcome Beer Britannia to our portfolio. We have known Steve for many years, he is highly respected and has achieved great success with the business. When we started out in 2005, we wanted to bring the best independent drinks brands to the high street and with Beer Britannia on board we will continue to do just that, broadening the range of drinks producers we represent in the next chapter of our growth”
Steve Benton Beer Britannia MD said: “We are really pleased to now be part of the Real Drinks Group.
We have known and worked with them for quite a while on projects and are sure that the two businesses will complement each other brilliantly. Working with the group in this way will allow us to continue our growth plans, but now backed by a wider team with expertise in areas that we need. We will continue to offer a great service to our partner suppliers and our customers, and this platform means that we will have an even broader portfolio and become an exciting supplier of new products and development for customers.”
Steve Benton and his team will continue within the Real Drinks Group to manage the operation, working alongside the portfolio of breweries and overseeing the full life cycle supplying brands into all of the major UK supermarkets.
The Real Drinks Group shops will continue to operate as usual, stocking a core range of interesting beers, ciders, wines and spirits from small independent producers from around the world.
About Real Drinks Group
Real Drinks is an award winning drinks agency and retailer founded by Nick Dolan in 2005 with extensive experience in beer, wine and spirits and wider drinks market, working with the best brewers & producers from around the world. The agency team manages the full life cycle for own brand development into major multiples across all drinks. The retail team has two shops and taprooms in Twickenham and Maida Vale stocking a core range of interesting beers, ciders, wines and spirits from small producers. Winner of SIBA Best craft beer retailer (multiple) 2021 and Drinks Retailing Awards Retailer of the Year 2015.
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Press release from Real Drinks
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