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22nd April 2024

Refreshing New Look for British Lager, Spitfire

Independent family brewer Shepherd Neame has unveiled a new look for its popular Spitfire Lager.

The refreshing British lager (4% ABV) now has an equally refreshing new visual identity incorporating a bespoke hand-drawn Spitfire logo emulating the vapour trails created by the iconic wartime aircraft which the beer takes its name from.

It retains a Spitfire silhouette, along with a recrafted Shepherd Neame monogram inspired by its heritage as Britain’s oldest brewer, accompanied by the text ‘Kent Born’, drawing upon the provenance and quality of its centuries of brewing experience.

In a first for the Faversham-based brewer and pub company, its Spitfire Lager keg lenses also have an eye-catching additional gold collar, representing the beer’s golden colour and further helping it stand out on the bar.

Shepherd Neame has partnered with global creative partner, Thirst, to deliver the new look for the beer, part of the award-winning Spitfire collection which also includes Spitfire Amber and Golden Ale.

Matt Burns, Executive Creative Director & Co-Founder at Thirst said: “Spitfire is a beer that not only represents the history of Britain, but also the modern credentials of the Shepherd Neame brand. It’s not often a brief like this comes along and it provided Thirst with a perfect opportunity to celebrate the historic and the modern in equal measure. With typography being the centrepiece of the new identity, we crafted a wordmark that felt fresh and interesting for a younger consumer, but with distinguishable hand finishes that offer the feeling of credible nostalgia. We evolved the colour palette to link directly to the open Kentish skies where the Spitfires once soared. The blue still feels proudly British yet through a modern lens.”

Shepherd Neame Chief Executive Jonathan Neame said: “We are very proud to unveil this exciting new look for Spitfire Lager, offering a fresh, contemporary celebration of its iconic British namesake alongside the unique brewing heritage of our Kent homeland.”

To celebrate the launch of its new-look Spitfire Lager, Shepherd Neame will be offering customers a free* pint at selected pubs and hotels later this month. To sign up for your voucher, visit


About Shepherd Neame

Shepherd Neame has been based in the market town of Faversham, Kent for over 300 years. Perhaps best known for great British classic ales such as Spitfire Amber, which carries the Royal Warrant, its diverse portfolio includes Five Grain Lager, Bear Island East Coast Pale Ale and Bear Island Triple Hopped Lager, and the Whitstable Bay Collection. It also brews international lagers under licence including Samuel Adams Boston Lager and premium Thai lager Singha. The independent family business boasts an award-winning visitor centre and more than 300 pubs and hotels throughout London and the South East, from the historic heart of the City to the Kent coastline.

*T&Cs apply, visit

Shepherd Neame is not responsible for the content on third party websites.

For further information please contact Senior Brand Manager Rose Davis on 01795 542192 or email or visit

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