ROKiT Drinks, owner of ABK Beer, Bandero Tequila and Bogart Spirits, has partnered with cloud-based payment platform TicketCo to enhance the customer experience by providing their multi-award-winning premium drinks portfolio to event goers.
TicketCo’s app is designed to make event payments quick and easy for both organisers and consumers, thanks to its pioneering technology. The app is available on Android and iOS devices and enables organisers to promote offers on food, drink, and merchandise in advance of events.
The app facilitates the purchasing of goods during lockdown, while also paving the way for a new normal as the UK ventures towards reopening. By allowing customers to pre-purchase ahead of events, TicketCo will help to minimise queue time and encourage social distancing in venues. The partnership has already benefited UK comedy promoter Just the Tonic, selling ABK Beer for home delivery to ticket buyers for its virtual pay-per-view show on TicketCo TV.
Graham Higgins, Chief Operating Officer of ROKiT Drinks, said: “We are dedicated to sourcing, producing, and delivering exceptional drinks to people who appreciate fine beverages. Partnering with an innovative event platform like TicketCo enables us to build relationships with a diverse range of organisers and provide our products to more people. It is a relationship based on a shared vision to deliver best-class solutions to the event industry.
“ROKiT Drinks is a young and ambitious company making waves at the leading edge of our industry. We have seen record success and growth with our drinks brands last year, with ABK beers winning the Supreme Champion award at the International Beer Challenge and the European Beer Challenge alike. Despite the lockdown, 2020 is shaping up to be ROKiT Drinks’ best year yet, fuelled in part by our sponsorship of several motorsports teams which allows us to reach more potential beer drinkers. Onwards and upwards.”
David Kenny, TicketCo UK Country Manager said: “This is an exciting partnership based on shared values and a collective desire to drive innovation and progression in the events industry. By collaborating with ROKiT Drinks we can open up new commercial opportunities for our clients and add significant value to their events.”
NOTES TO EDITORS
Co-founded by Jonathan Kendrick and John Paul DeJoria, ROKiT a global network of services and brands including mobile phones and beverages. ROKiT controls ROKiT Cities, ROKiT Phones, Pure ROKiT, ROKiT Radio, ROKiT Finance, ROKiT Vision, ROKiT Botanics and ROKiT Drinks. ROKiT Drinks is a premium drinks business with a unique collection of soft drinks and alcohol brands across spirits, beer, water, and energy drinks including: ABK Beers, Bandero Tequila, Bogart Spirits, and Bandero Tequila.
2018 – International Beer Challenge – Gold Awards (ABK Hell and ABK Pils Anno 1907)
2016 – World Beer Cup – Silver Award
2012 – Deutsche Landwirtschafts-Gesellschaft – Gold Award
2011 – European Gold Star – Beer Tasting Gold Award
2019 – Whiskeys of the World – Best in Class
2018 – Craft Spirits Awards – Gold
2018 – Tastings.com – Gold Medal
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