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20th August 2021


Jordan Mace, Salcombe Brewery Co.'s new Commercial Director

Salcombe Brewery Co. is thrilled to announce the appointment of Jordan Mace to the newly created role of Commercial Director as the company continues to expand to meet the growing market for its award-winning beers. Jordan, whose background includes experience with Barcadi Brown Forman, Fuller’s and Guy Ritchie’s brewery, joins at an exciting time for Salcombe Brewery Co. which has just experienced its busiest week in the brewery’s history.

Chairman John Tiner explains: “During the past several months and as we approached the emergence from lockdown, we made a substantial investment in the business including establishing our own bottling, canning and kegging facility, increasing our brewing capacity by threefold, forming long term strategic partnerships with a number of key customers and investing in the capabilities of the Salcombe Brewery Team. To support our growth we created the role of Commercial Director and I am delighted to welcome Jordan Mace to this position.”

John continues: “Jordan joins us at a key stage in our development with sales rocketing this summer due to our new partnerships, some key retail listings and the full reopening of hospitality businesses combined with some fantastic sport viewing opportunities and significantly more people staying in the UK for their holidays than usual. Jordan’s expertise and experience will be pivotal to the business as we move forward and I am really looking forward to working with Jordan in the future.”

Jordan Mace started his career in the drinks industry when he graduated from the University of Nottingham and managed a number of bars and restaurants. He then joined Bacardi Brown Forman initially in East Anglia before moving into London to manage some of the influential multi-site operators there and across the South East. He moved to Fuller’s in 2013 to set up a craft-focused sales team and worked on a range of import brand relationships including Sierra Nevada, Veltins, Chimay and Alhambra. After Fuller’s he helped launch Longflint Drinks, a start up brand now owned by East London Liquor Company and then worked with a team to establish Gritchie Brewery Co. for the film director Guy Ritchie.

Jordan comments: “ I am so excited to be joining Salcombe Brewery Co. at a time of such rapid growth. This is a fantastic opportunity for me to share my knowledge and skills with a dynamic young team in the most stunning part of the UK. I am looking forward to being part of their ongoing success story. “

Salcombe Brewery’s range of beers is available nationwide in pubs, hospitality venues and retail outlets as well as online from It is available to the trade directly and through a number of key wholesalers. For further information on Salcombe Brewery Co. please visit follow Salcombe Brewery Co. on Twitter, Facebook and Instagram.

For further information on Salcombe Brewery Co. please visit follow Salcombe Brewery Co. on Twitter, Facebook and Instagram.

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Notes to Editor

  • Award-winning, SALSA accredited Salcombe Brewery Co. produces a range of premium cask ale and keg products at its innovative Estuary View brewery which nestles in the Devon countryside above the world famous Salcombe Estuary.

  • The site also boasts a well-stocked brewery shop and taproom. Visitors can purchase beer and branded merchandise, fill up growlers and enjoy tours, tastings and hands on brew experiences.

  • Salcombe Brewery Co.’s Heritage range of traditional British cask and bottled ales were the first beers produced by the brewery. This range has developed over time with tradition, quality and provenance at the heart of every pint. Brewed to satisfy the demand for quality fresh real ale, the range includes Devon Amber, Salcombe Gold, Shingle Bay, Seahorse and Lifesaver.

  • Salcombe Brewery Co.’s Discovery collection of keg products has been created to meet the expectations of the ever-curious craft beer consumer. This rapidly expanding range includes Salcombe Pale Ale, Salcombe Pilsner, Sun Drop, Island St Porter and Ocean Cider.

  • The surrounding coastal environment is hugely important to Salcombe Brewery Co. and is reflected in its seahorse branding. The Salcombe Estuary is one of the few places in the UK you can find the rarer of the two species of seahorse and Salcombe Brewery Co. has partnered with The Seahorse Trust to raise funds to support these endangered creatures.

  • Constantly improving its sustainability credentials is a core objective for Salcombe Brewery Co. and as part of this ambition it recently eliminated all plastic from its packaging.

  • To support its innovation and rapid growth, Salcombe Brewery Co. recently invested in an additional site in South Devon which now houses its own bespoke bottling and canning plant.

  • Salcombe Brewery’s range of beers is available nationwide in pubs and hospitality venues as well as retail outlets and online from It is available to the trade directly and through a number of key wholesalers.

Press release from  Salcombe Brewery

For further information, photography or an interview with either John Tiner, Chairman of Salcombe Brewery Co., or Head Brewer, Sam Beaman, please contact:

Kath Hope at RAW Food and Drink PR

Telephone: 07515 632089