Cask Marque has launched the new website for Cask Ale Week and set the dates for this year’s event.
Paul Nunny, Director of Cask Marque feels that the event is important for cask category as well as the pub. “Last year was our most successful event to date. We had:
- Over 32 million people were reached using #CaskAleWeek across multiple social media platforms.
- #CaskAleWeek resulted in over 114,000 interactions online between 23rd September and 3rd October 2021 and was the subject of a podcast episode with Hop Forward too.
- More than 150 different breweries and pub groups got involved, either running activities and offers or sharing information on their social media.
Do look on the new website to gain ideas for this year’s event.
Cask Marque, with the support of the trade associations BBPA, UKH and Bii will engage their membership and nearer the time a full media campaign will be announced and activated. CAMRA have already committed to have a consumer marketing campaign for cask during the month of September.
Last year Sharp’s Brewery, based in Rock, Cornwall, used the event to support many of their key customers. As an example they worked with Stonegate and offered:
- 61 Classic Inns
- Buy 5 pints, get 6th free
- Social media competition to win Doom Bar goodies
- 150 Proper Pubs
- Scratch card with a chance to win a break in Cornwall for 2
- 81 other sites
- 48 Town Pub & Kitchen + 33 City Taverns – QR code to enter a competition to win a break in Cornwall
- Doom bar food pairing suggestions
Quote from Rachel Williams, Communications Manager at Sharp’s:
“Cask Ale Week is a key moment in the year for the beer, brewing and hospitality industries. Cask ale is unique to the Great British pub, and this year more than ever it’s important that we encourage people to support our pubs, try cask ale and celebrate all that is great about our national drink.”
Paul Nunny stressed “put the date in your calendar, get the marketing team engaged and talk to us about your planned activity. Also note there will have a Cask Seminar held on Thursday 22nd September, to launch Cask Ale Week. More information will follow.”
Editor notes
- Cask Ale Week was created to act as an umbrella promotion for pubs to encourage footfall into pubs using Cask Ale as the central theme. Pubs can create their own events or link into their current activity for the week. These events are then included on the Cask ale Week website and promoted on social media and the Caskfinder App used 60000 times a month to find Cask Marque pubs
- The event was created by Cask Marque with the support of cask Matters a group of brewers and retailers interested in the longer term success of Cask Ale
- For planned events contact Claire@cask-marque.co.uk
- Cask Marque is a not for profit organisation that promotes best practice in the industry from grain to glass covering brewers, supply chain and retailers. It also has a training arm. It undertakes over 22000 visits a year to pubs offering support.
Press release from Cask Marque
Contact: Paul@cask-marque.co.uk