‘Scots Haven’t Waited Almost 30 Years to Watch the World Cup Half Asleep on a Tiny Screen’: Brewer Backs Calls for Late Licenses so Fans Can Enjoy Scotland’s 2026 World Cup Adventure

THE founder and master brewer of one of Scotland’s best-loved beers, Innis & Gunn, has today backed calls from Scottish Liberal Democrat Leader Alex Cole Hamilton for pubs to be given ‘special dispensation’ to screen Scotland’s 2026 World Cup matches late at night. 

The tournament will be hosted in North America, with a time difference of at least five hours, meaning some of Scotland’s fixtures could be shown as late as 2am.

Dougal Sharp, founder and Master Brewer, at Edinburgh-based Innis & Gunn: “Scotland qualifying for the World Cup for the first time since 1998 is a defining moment for this generation, and Scots haven’t waited almost 30 years to watch it half-asleep on a tiny screen at home. These games deserve atmosphere, noise, and people coming together across the nation to back the boys in North America.

"If kick-offs fall in the middle of the night, then extending opening hours would be a hugely positive step, not just for pubs and breweries, but for fans and communities across the country. Big moments in Scottish football are meant to be shared, and by extending licenses we can give people the chance to gather safely, celebrate properly, and support local venues at the same time – it’s a win for everyone.

"And let’s be honest, the way things are going, we should probably be preparing for a long run deep into the tournament. There’s no harm in being ready for a wee bit of history. So, to those in power, don’t miss this open goal, and give the pub trade – and the nation – another reason to celebrate.”

ENDS

Issued on behalf of Innis & Gunn by Story Shop. For more information, and to request interviews, contact Henry Ainslie on 07766765993 or henry@wearestoryshop.com. 

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