Six in 10 Brits would be happier and more fulfilled given more adventure in their lives
Sharp’s to team with renowned Michelin star chef for 2015 adventureResearch from Cornwall based Sharp’s Brewery has revealed that 61% of Brits would re-live the last 10 years and make them more adventurous given the chance. The findings coincide with the launch of Sharp’s ‘There’s an Adventure Brewing’ campaign, which aims to reignite Britons’ lost sense of adventure.The research shows that more than half (54%) of Brits would like to live more adventurously, and 63% would feel happier and more fulfilled if they were able to do so. The three biggest factors holding Brits back from living life more adventurously are financial restraints (37%), family pressures (18%) and nervousness (16%).Sharp’s unique campaign, being launched today, looks to challenge some of these factors and encourage Brits to follow their passion, bringing a sense of everyday adventure and excitement to the UK.Stuart Howe, Director of Brewing, Sharp’s Brewery: “Being based on the Cornwall Atlantic coast, adventure is part of our everyday lives at Sharp’s – whether it’s surfing, rowing or living out our passion to create new and exciting beers. We have a really special energy here in Cornwall, and wanted to bring that vitality to the rest of the UK.”“Our research clearly shows that Brits are craving adventure – and more than that, believe adventure will make them happier and more fulfilled. We wanted a way to show people the importance of a little adventure, and help inject some more excitement and Cornish energy into their lives.”Sharp’s ‘There’s an Adventure Brewing’ campaign will give people the opportunity to win one of five extraordinary adventures during 2015. The brewer is teaming up with inspirational leaders from across a range of sports and industries, offering the public the chance to join them on their next big challenge.The first adventure will offer members of the public the chance to join Sharp’s Director of Brewing and world renowned brewer, Stuart Howe, on a journey to create their very own personal brew. Winners will join Stuart at the Sharp’s brewery, where they’ll learn the art of craft brewing, working through their own ideas to bring to life their perfect taste profile. Their beer will be brewed and made available as a limited edition across select pubs and bars as well as the Sharp’s shop.Sharp’s has chosen leading ambassadors for the remaining four adventures, including a renowned Michelin star chef. Details will be released at later dates throughout the year. Visit www.sharpsadventure.co.uk for regular updates and keep up to date on social media via Twitter @SharpsBrewery and Facebook atwww.facebook.com/ sharpsbreweryuk. Stuart Howe will be on hand at London Beer Week, 16 – 22 February, to discuss details of the beer adventure. Sharp’s will be offering VIP food and beer pairing sessions inside its exclusive ‘crate’, as well as having a dedicated space within the hub.EndsNotes to EditorsIf you would like to speak to Sharp’s for more information, please contact:Red ConsultancyTel: 0207 025 6680About Sharp’s Brewery LtdFounded in 1994, Sharp’s Brewery is a modern brewer of cask conditioned beer based at Rock in Cornwall and has grown rapidly to become the largest brewer of cask beer in the South West and the owner of one of the UK’s fastest growing cask beer brands, Doom Bar.Sharp’s beer is brewed exclusively using just British malted barley, whole hop flowers, Sharp’s own yeast and Cornish water.Last year Sharp’s was awarded a gold and bronze medal in the 2014 World Beer Awards, as well as receiving 11 medals at the 2014 International Beer Challenge. Attesting to on-trade demand for Sharp’s unique beers, the brewery won best National Cask Ale Brand in this year’s Publican’s Choice Award for Doom Bar.The awards come on the back of a successful 2014 for Sharp’s, having achieved three gold and four silver awards in the Taste of the West Awards, Best Drink for Doom Bar in the food Reader Awards 2014 and a bronze award at the 2014 World Beer Cup for Cornish Pilsner.
Kara Shiels
Account Manager
DD: 020 7025 6597 | Mob: 07912 041 631
29th January 2015