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6th June 2014


New golden ale beer from Sharp’s Brewery enters fastest growing beer category
4th June 2014: Sharp’s Brewery is releasing Atlantic Pale Ale, a new golden ale beer that will join the UK’s No.1 cask ale, Doom Bar, as part of Sharp’s portfolio in 2014.
Atlantic Pale Ale was officially launched at the St Ives CAMRA Beer Festival on the 30th May, which Sharp’s Brewery are sponsoring. Golden ale is the fastest growing category in cask beer, with volume sales increasing by 25.2% in March compared to a year ago.[1]
Atlantic Pale Ale is the first permanent cask beer launched from Sharp’s since 2005 when the brewer launched Eden Ale and the original premium strength 4.8% Atlantic IPA. Atlantic has also previously appeared as a Sharp’s seasonal beer – when it has performed as the brewery’s most popular seasonal beer ever.
For this year’s release, Sharp’s Director of Brewing, Stuart Howe, has personally overseen the production of the beer. Stuart Howe said; “Given our brewery’s unique location in Rock on Cornwall’s Atlantic coast, the decision to name the beer Atlantic was an easy one to make. The ocean is a key part of our cultural and brand identity and is a big source of inspiration for the team at the brewery in Rock. The extra conditioning we have introduced at Sharp’s Brewery means Atlantic settles in the cask easily, which results in a high quality product and clarity for customers within 12 hours.”
Atlantic Pale Ale will also appear in Enterprise Inns’ guest ale range in June this year. Lisa Beveridge, Head of Wholesale at Enterprise Inns said; Following the success of Doom Bar within the Enterprise estate, we are looking forward to extending our range of Sharps beers with the introduction of Atlantic Pale Ale as part of our rotational cask ale scheme, ‘On the Dray’,”
The beer will be available to trade outlets across the country, from both Sharp’s Brewery and via Molson Coors Brewing Company, in both nine gallon casks from June and in 12 x 500ml bottles later in 2014.
Tasting Notes
The Beer in brief: Atlantic is a modern pale ale that captures the essence of Sharp’s home on the rugged north coast of Cornwall. It is brewed with Sharp’s trademark precision to give complexity, subtlety and a cleanness of palate while showcasing the fresh citrus flavours of New World hops. All in, a beautifully refreshing pale ale. Deep golden in Colour, Atlantic has a vibrant fruity aroma redolent of lime zest to mango. The flavour is harmonious balance of barley sugar and grapefruit with a refreshingly crisp citrus linger.
Malt: Pale Ale and Low Colour Caramalt
Hops: Cascade, Aurora, Citra, Simcoe
Aroma: Citrus and tropical fruits, fresh hops and candyfloss
Flavour: Delicate sweetness with a fruity succulence and citrus spice to the fore
Finish: Clean with a hoppy linger
Food pairing: Works brilliantly with grilled meats or mild cheese. Excellent as an aperitif.
Notes to Editors
If you would like to speak to Sharp’s for more information, please contact:
Red Consultancy
Tel: 0207 025 6680
About Sharp’s Brewery Ltd
Founded in 1994, Sharp’s Brewery is a modern brewer of cask conditioned beer based at Rock in Cornwall and has grown rapidly to become the largest brewer of cask beer in the South West and the owner of one of the UK’s fastest growing cask beer brands, Doom Bar.
Sharp’s beer is brewed exclusively using just British malted barley, whole hop flowers, Sharp’s own yeast and Cornish water. The brewery at Rock is one of the UK’s most sustainable.
Sharp’s won four medals at the International Brewing Awards 2013, including gold for Spiced Red and Cornish Coaster. In 2012, the Cornish brewer won six International Beer Challenge medals.
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Matthew Corner
Assistant Account Executive

020 7025 6454 | 07912 041 614 | twitter:@MatthewCorner
Twitter: @redprnews

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