- Sharp’s Brewery, located in Rock, Cornwall, is launching a new pale ale ahead of summer.
- Twin Coast Session Pale Ale will be available in venues across the UK from this week.
- Launch of the new product marks the Doom Bar brewer’s 30th anniversary
Sharp’s Brewery is introducing a new cask pale ale ahead of the summer season, as it celebrates 30 years of success.
The Cornish brewer has announced the arrival of Twin Coast Session Pale Ale, available in venues up and down the country from the 16th March 2024.
The new 3.9% ABV cask pale ale, inspired by the Twin Coast peninsula in Cornwall, is a crisp, bright a pale-gold ale with a citrus-hop aroma, giving it a refreshing, juicy taste, perfect for pale ale lovers who want a burst of hop from their pint.
The golden and pale segment is the second largest in the cask category, delivering 32% of cask sales[1]. Twin Coast will offer a unique option to meet this growing demand, delivering a breaking wave of refreshment to beer lovers in pubs across the UK.
The launch comes on the 30th anniversary of Sharp’s Brewery being founded in Rock, Cornwall, in 1994. Since then, it has become the largest brewer of cask beer in the South West and boasts a range of award-winning beers, including Doom Bar – the UK’s number one amber ale[2] – Offshore Pilsner and Atlantic Pale Ale.
Most recently, the brewer launched Sharp’s Solar Wave, a hazy cask IPA, which has sold more than one million pints since launching in March 2023.
James Nicholls, marketing controller at Sharp’s, said: “We’re delighted to be celebrating 30 years of great brewing at our home in Rock, Cornwall, and what better way to mark the occasion than with the launch of our new Twin Coast Session Pale Ale. We’ve taken inspiration from the Twin Coast peninsula in Cornwall where we are able to easily hop between county’s mellower south coast and the rugged north edge. Twin Coast Session Pale Ale encapsulates the two contrasting coastlines, with mellow biscuity notes combining with a vibrant hoppy flavour that customers are sure to enjoy. We’re helping our on-trade customers tap into the booming golden and pale ale category this summer while giving beer lovers a citrussy-hoppy beer that delivers on taste.”
A testament to the quality of its products, Sharp’s now has a tally of over 150 international brewing awards, including the Country Winner accolade for Camel Valley Pilsner at the 2023 World Beer Awards, plus silver medals for Doom Bar, Atlantic Pale Ale, Offshore Pilsner and Doom Bar Zero. Camel Valley Pilsner, Doom Bar Zero, Atlantic Pale Ale, Offshore Pilsner and Chalky’s Bite also picked up medals at the International Brewing Challenge 2023.
ENDS
About Sharp’s Brewery Ltd
Sharp’s Brewery is a modern brewer, based in Rock, Cornwall, which has grown rapidly since its foundation in 1994. Sharp’s is the largest brewer of cask beer in the South West, and Doom Bar is probably the most successful cask beer of its generation and is currently the UK’s no.1 cask beer brand *.
A testament to the quality of its products, Sharp’s now has a tally of over 150 international brewing awards, including the Country Winner accolade for Camel Valley Pilsner at the 2023 World Beer Awards, plus silver medals for Doom Bar, Atlantic Pale Ale, Offshore Pilsner and Doom Bar Zero. Camel Valley Pilsner, Doom Bar Zero, Atlantic Pale Ale, Offshore Pilsner and Chalky’s Bite also picked up medals at the International Brewing Challenge 2023.
In 2021, Sharp’s Sea Fury won ‘World’s Best Pale Bitter’ in the World Beer Awards and Offshore Pilsner won Country Winner (lager category) with Wolf Rock and Sharp’s Camel Valley Pilsner both earning Silver medals, and Atlantic pale ale being awarded a Bronze. Sharp’s Cold River Cider also secured silver at the International Cider Challenge 2021. Sharp’s also won a total of six awards across three categories in the 2021 International Beer Challenge including gold in the International Cask Beer category for Atlantic Pale Ale.
During 2020, Sharp’s took home six medals at the World Beer Awards plus Gold for Atlantic in the European Beer Star. Doom Bar won gold in the Brussels Beer Challenge as well as being crowned Inapub People’s Choice Award for Favourite Cask Ale. 2019 saw Doom Bar win The Grocer’s Drinks Brand of the Year, five medals at the Drinks Business Awards, five medals at the International Beer Challenge, two medals at the World Beer Challenge and five titles at the esteemed World Beer Awards 2019, all against some very stiff competition.
Sharp’s Brewery is a proud supporter of grassroots rugby in Cornwall and sponsors a number of local clubs. In 2019, Sharp’s turned the tables on the music industry through ‘Keynvor’, a partnership with Mercury Music Prize nominee Nick Mulvey to produce the first playable vinyl made from recycled ocean plastic found on the Cornish coast. Proceeds from sales of the exclusive ‘Ocean Vinyl’ including digital streams went to Surfers Against Sewage, raising around £10k, and Sharp’s also supported Surfers Against Sewage’s Million Mile Beach Clean campaign in 2021 and 2022, helping to protect British coastlines from pollution, including plastic waste.
During Covid, Sharp’s supported Surf Life Saving Cornwall, donating £9k to provide essential first aid equipment at the volunteer run clubs around the Cornish coast.
Website: www.sharpsbrewery.co.uk
Facebook page: @sharpsbreweryuk
Twitter: @SharpsBrewery
Instagram: @sharpsbrewery
About Molson Coors
For over two centuries Molson Coors has been brewing beverages that unite people for all of life’s moments. In the UK and Ireland we now have four breweries, with our UK home in the renowned brewing town, Burton upon Trent, and a nearly 300-year-old cider press in Suffolk.
Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle. Our growing beverage portfolio in the UK and Ireland includes Aspall Cyder, Atlantic Pale Ale, Cobra, Madri Excepcional, Pravha, Staropramen and Rekorderlig, alongside popular favourites Coors, Carling – the UK’s number one selling lager, and the UK’s number one selling cask ale – Doom Bar.
Molson Coors Beverage Company is a publicly traded company that is traded on the New York and Canadian Stock Exchange (TAP). The company’s commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment is reflected in Our ImPrint and our 2025 sustainability targets. To learn more about Molson Coors Beverage Company, visit molsoncoors.com or on Twitter through @MolsonCoors.
[1] CGA Data Total On-Trade, 52 wks ending 13/08/23
[2] CGA Data Total On-Trade, 52 wks ending 31/12/23 and Nielsen Data Total Off-Trade, 52 wks ending 31/12/23
Contact: James Yapp, James.Yapp@citypress.co.uk
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