Sharp’s Brewery’s Sea Fury has been named the best Pale Bitter in the world by a panel of industry experts after securing top prize at the prestigious World Beer Awards.
Sharp’s Sea Fury picked up the highest accolade of ‘World’s Best’ in the Pale Bitter category, as well as UK Winner. Sharp’s Offshore Pilsner also came away as a UK Winner in the Czech style pale lager category to round off a successful awards ceremony for the Cornwall-based brewery.
The World Beer Awards is globally recognised, selecting the very best beers from thousands from all over the world and promoting these to consumers and trade across the globe.
Named ‘World’s Best’, Sea Fury draws its inspiration from the stormy Atlantic seas that crash into the rugged Cornish coast during the long, dark winter. This exceptional beer was first brewed in 1996 to satisfy demand from local fishermen for a stronger tasting ale to enjoy after long stints at sea. Today it is enjoyed by a much wider audience who enjoy its fruity, malty flavour.
UK Winner Offshore Pilsner, brewed on the rugged north coast of Cornwall, is inspired by those rare moments when the wind turns offshore and hardy surfers are able to catch the perfect wave. It features the perfect balance of continental hops and Czech yeast, giving it a clean, uniquely refreshing taste.
In addition, Sharp’s Wolf Rock and Camel Valley Pilsner both earned Silver medals, while Sharp’s Atlantic was awarded a Bronze.
Marketing controller at Sharp’s Brewery, James Nicholls said: “For Sea Fury to win ‘World’s Best Pale Bitter’ is an immense achievement. To have been judged by some of the best beer experts, and against some of the best beers in the world and won is testament to the quality of Sharp’s products and the skill of our team of expert brewers.
“It’s fantastic to see the quality of our products recognised at an international level, and we will continue to work hard to ensure we are delivering incredible beers for our customers to enjoy.”
ENDS
About Sharp’s Brewery Ltd
Sharp’s Brewery is a modern brewer, based in Rock, Cornwall, which has grown rapidly since its foundation in 1994, increasing staff numbers in the last 10 years from 70 to 118.The largest brewer of cask beer in the South West, Sharp’s flagship beer, Doom Bar, is probably the most successful cask beer of its generation and is currently the UK’s no.1 cask beer brand.
A testament to the quality of each drop of beer, Sharp’s has a tally of over 100 international brewing awards, which in 2019 included The Grocer’s Drinks Brand of the Year (Doom Bar), five medals at the Drinks Business Awards, five medals at the International Beer Challenge, two medals at the World Beer Challenge and five titles at the esteemed World Beer Awards 2019, all against some very stiff competition. In addition to these accolades, Sharp’s also won five medals at the 2018 International Beer Challenge, two at the World Beer Awards 2018, five at the 2017 International Beer Challenge, including GOLD for Wolf Rock, five medals at the World Beer Awards 2017, five medals at the 2017 Beer Awards, the ‘People’s Favourite Cask Ale’ at Inapub’s People Choice Awards 2017, and Best Drink for Doom Bar in the food Reader Awards 2017.
Sharp’s Brewery is a proud supporter of grassroots rugby in Cornwall and sponsors a number of local clubs. In 2019, Sharp’s turned the tables on the music industry through ‘Keynvor’, a partnership with Mercury Music Prize nominee Nick Mulvey to produce the first playable vinyl made from recycled ocean plastic found on the Cornish coast. Proceeds from sales of the exclusive ‘Ocean Vinyl’ including digital streams continue to go to Surfers Against Sewage to help protect British coastlines from pollution, including plastic waste. Sharp’s is an official partner of Surfers Against Sewage, supporting their Million Mile Beach Clean campaign in 2021.
Website: www.sharpsbrewery.co.uk
Facebook page: @sharpsbreweryuk
Twitter: @SharpsBrewery
Instagram: @sharpsbrewery
About Molson Coors
For over two centuries Molson Coors has been brewing beverages that unite people for all of life’s moments. In the UK and Ireland we now have six breweries, with our UK home in the renowned brewing town, Burton-upon-Trent, and a nearly 300-year-old cider press in Suffolk.
Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle. Our growing beverage portfolio in the UK & Ireland includes Pravha, Staropramen, Blue Moon, Offshore, Franciscan Well Chieftain IPA and Archway Lager, Rekorderlig, Aspall Cyder and Pip & Wild, alongside popular favourites Coors Light, Carling – the UK’s number one selling lager, and the UK’s number one selling cask ale – Doom Bar. Bodega Bay is Molson Coors’ first move into the hard seltzer category, and has 1 unit of alcohol per can.
Molson Coors Beverage Company is a publicly traded company that is traded on the New York and Canadian Stock Exchange (TAP). The company’s commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment is reflected in Our Beer Print and our 2025 sustainability targets. To learn more about Molson Coors Beverage Company, visit molsoncoors.com or on Twitter through @MolsonCoors
Press release from Molson Coors
Contact: thomas.milner@citypress.co.uk