Faversham-based brewer Shepherd Neame has been named as the official beer supplier of The 150th Open taking place at St Andrews in Scotland this summer.
The global sporting event, running from July 10 to 17, will be attended by a record 290,000 fans.
As the official supplier of The 150th Open, Shepherd Neame’s award-winning beer and cider will be on sale in the bars at the Old Course, St Andrews, and at bespoke outside bars erected around the course. Guests will be able to enjoy Singha premium Thai lager, which Shepherd Neame began brewing for the UK market earlier this year, along with Whitstable Bay Black Stout, Whitstable Bay Pale Ale and Orchard View cider on draught.
It is the second year that Shepherd Neame has been chosen as the official beer supplier for The Open, following the success of last year’s partnership when the Championship took place at Royal St George’s in Sandwich.
Shepherd Neame’s Chief Executive Jonathan Neame said: “We are incredibly excited to be partnering with The R&A once again for this historic sporting occasion. The Open is a world-renowned event, and we are delighted to have an opportunity to raise awareness of our award-winning brands with a new audience. We are particularly excited to introduce Singha at the Championship, which has a long history of supporting flagship sporting events in the UK and globally.”
John Espley, Director of Commercial Partnerships at The R&A, said: “Shepherd Neame has a long and cherished history as Britain’s oldest brewer and is renowned for producing award-winning beers from its home in Kent. We look forward to working with them once again to offer our fans and guests a range of high quality British-crafted products at the Championship this year.”
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About Shepherd Neame
Shepherd Neame has been based in the market town of Faversham, Kent for over 300 years. Perhaps best known for great British classic ales such as Spitfire Amber, which carries the Royal Warrant, its diverse portfolio includes Five Grain Lager, Bear Island East Coast Pale Ale and Bear Island Triple Hopped Lager, and the Whitstable Bay Collection. It also brews international lagers under licence including Samuel Adams Boston Lager and premium Thai lager Singha. The independent family business boasts an award-winning visitor centre and more than 300 pubs and hotels throughout London and the South East, from the historic heart of the City to the Kent coastline.
Press release from Shepherd Neame
For further information please contact Corporate Communications Manager Kathryn Tye on 01795 542259 or email ktye@shepherdneame.co.uk or visit www.shepherdneame.co.uk