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30th January 2020


Britain’s oldest brewer Shepherd Neame has teamed up with Pennies, the digital charity box, in a bid to boost funds for its Charity of the Year.

The Faversham-based independent family business announced in October that it had chosen the Royal British Legion Industries (RBLI) as its Charity of the Year for 2019/20. Based near the brewery at Aylesford near Maidstone, RBLI is a national charity supporting not only British Armed Forces veterans, but civilian men and women of all ages, specifically those with disabilities and the long-term unemployed. It aims to support its beneficiaries to find work and lead independent lives.

Shepherd Neame is now giving its customers a new way to donate to this worthy cause. Customers drinking and dining at selected sites are invited to make a 25 pence donation to charity when they spend over £30 and pay on a card via Chip & Pin. Every penny given goes to charity: 90% to RBLI and 10% to Pennies.

Chief executive Jonathan Neame said: “Our Sheps Giving committee has been working with RBLI on an exciting programme of fundraising activities at the brewery and across our pub estate, and we hope that this new partnership with Pennies will further increase the donations we generate.”

Pennies Chief executive Alison Hutchinson said: “We are delighted to welcome Shepherd Neame as a Pennies partner. We make charitable giving accessible, affordable and a part of everyday life. Shepherd Neame runs a thriving estate of pubs and hotels throughout London and the South East and we are excited to give their customers a chance to join a growing community of giving – and support the fantastic work of RBLI.”

For more information about the RBLI visit

For more information about Pennies visit

Find out more about Sheps Giving at



Which Shepherd Neame pubs/hotels currently offer the opportunity for Pennies donations?

Albion Taverna, Faversham

Bell Hotel, Sandwich

Boathouse, Yalding

Botany Bay Hotel, Kingsgate

Crown, Chislehurst

Conningbrook Hotel, Ashford

Dog and Bear, Lenham

Fish on the Green, Bearsted

George Hotel, Cranbrook

Horse and Groom, Wilmington

Juggs, Lewes

Limes, Faversham

Marine Hotel, Tankerton

Manor Farm Barn, Southfleet

Millers Arms, Canterbury

The Minnis Bay Bar and Brasserie

New Flying Horse, Wye

Oak on the Green, Bearsted

Old Mill, Ashford

Ostrich, Colnbrook

Parrot, Canterbury

Samuel Pepys, London

Ship & Trades, Chatham

Spitfire, West Malling

Sun, Faversham

Swan and Dog, Great Chart

Royal, Tankerton

Royal Albion, Broadstairs

Royal Hotel, Deal

Royal Wells, Tunbridge Wells

Vine, Tenterden

Wheatsheaf, Farnham

Woolpack, Banstead

About RBLI (Royal British Legion Industries)

Established in 1919, Royal British Legion Industries is an independent national charity aiming to provide employment, training and support to members and veterans of the British Armed Forces, their families and dependents; as well as those with a disability or health condition and those who have been long term unemployed.

Royal British Legion Industries is a separate charity from Royal British Legion but has a shared ethos of supporting the Armed Forces community.

Britain’s Bravest Manufacturing Company (BBMC)

RBLI’s social enterprise which directly employs over 100 people, more than 70% of whom are veterans, have a  disability or both. We manufacture a range of products for both the public and private sector. The enterprise reinvests its surplus meaning that even more employment opportunities are available for injured or impaired ex-forces personnel and people with disabilities and health conditions.


Pennies is a fintech charity which runs the digital upgrade of the traditional charity tin, designed to fit with our increasingly cashless lifestyles. Anyone can ‘feel-good’ give with participating Pennies retailers – by donating a few pence to charity when paying by card or digital wallet. Pennies has enabled an incredible 88 million small change digital donations to date through its digital charity box, raising £22 million in extra income for more than 500 charities, and growing. Pennies is live across a breadth of 60+ retail, hospitality and service sector leaders across the UK, Northern Ireland and Republic of Ireland.

Shepherd Neame is not responsible for the content on third party websites.

For further information please contact Public Relations Manager Kathryn Tye on 01795 542259 or email or visit