Shepherd Neame has signed a deal with Boon Rawd Brewery Company Limited to brew premium Thai lager Singha for the UK market.
The Kent-based brewer and pub company has been the sole distributor of Singha (5% ABV) in the UK since 2019. This evolution of the partnership will see the brand brewed and packed in 330ml and 630ml single bottles and 30l and 50l kegs at its Faversham brewery, with production already underway. Singha 330ml cans will continue to be imported.
Shepherd Neame will distribute UK-brewed Singha in keg and bottle to selected pubs in its 310-strong estate across London and the South East, and to on and off-trade customers nationwide. It will continue to manage Singha’s UK marketing strategy, sales, distribution and promotion.
Shepherd Neame Chief Executive Jonathan Neame said: “We’re delighted to build on our successful partnership with Boon Rawd Brewery, drawing upon our well-established brewing credentials to produce Singha and continue working to raise its profile as an exceptional world lager throughout the UK.”
Boon Rawd Chief Executive Officer Khun Bhurit Birombakdi said: “We are extremely happy to further strengthen our successful relationship with Shepherd Neame with this local brewing agreement. We both share the same family values and commitment to quality, and look forward to working together to continue serving our British consumers.”
ENDS
About Boon Rawd Brewery
Singhg has been proudly served to British consumers since 1974. As with Shepherd Neame, Boon Rawd Brewery is Thailand’s oldest brewer (1933) and just as Shepherd Neame holds a Royal Warrant, Boon Rawd Brewery has the rare honor of being allowed to display the Garuda, the official Thai emblem, and the words ‘By Royal Permission’ on its products. Boon Rawd Brewery produces a complete range of beers, including Singha (number 1 beer in Thailand and the fastest growing brand in the market), Leo for the mainstream market segment and Kopper/Snowy for the craft market.
It also produces a variety of non-alcoholic beverages, such as mineral water and soda water.
About Shepherd Neame
Britain’s oldest brewer Shepherd Neame has been based in the market town of Faversham, Kent for over 300 years. Perhaps best known for great British classic ales such as Spitfire Amber, which carries the Royal Warrant, its diverse portfolio includes Five Grain Lager, the Bear Island Collection and the Whitstable Bay Collection. It also brews international lagers under licence including premium Thai lager Singha and Samuel Adams Boston Lager, and is the sole UK distributor for Truly Hard Seltzer. The independent family business boasts an award-winning visitor centre and more than 300 pubs and hotels throughout London and the South East, from the historic heart of the City to the Kent coastline.
Press release from Shepherd Neame
For further information please contact Corporate Communications Manager Kathryn Tye on 01795 542259 or email ktye@shepherdneame.co.uk or visit www.shepherdneame.co.uk